keyword scamming question

Premier_2

pinkgem wrote: »

they must have changed it. in the ebay help pages they used to have an example of someone listing some boots that weren't dr. martens so it said they couldn't put that in the title but they were allowed to say similar to dr. martens in the description.

Now that's a little bit more complicated. On the one hand the policy says:

Comparisons
Sellers are not permitted to make comparisons between items in a listing title. Only in the description are sellers permitted to compare the item being offered to the functionality of one other similar product, so long as the listing is not misleading in any way, as to which company made the item offered...

• Example allowed:
  In the description only, sellers are permitted to compare the item being offered to one other similar product, so long as the listing is not misleading in any way as to which company made the item offered.
  Example:
  • "This vacuum cleaner does a much better job at cleaning ground-in dirt than Acme brand vacuum cleaners."

But then on the other it says:

Brand Name Misuse
Do not include any brand names or company logos in listings other than the specific brand name used by the company that manufactured or produced the item being listed...

frivolous_fay

Yeah, I had the same difficulty - I scanned the info in the link before I posted - as it was fairly inconclusive I thought the status quo applied... :shrug: