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Price fixing on UK consumer electronics - investigating/reporting

I've been looking at getting a new mp3 player.

I've done a lot of research and it seems that Cowon mp3 players get good press, so I've been trying to buy one in the UK.

I've discovered that all UK resellers of Cowon products mark their products up 100% compared with the exact same products in the US.

See, for example, the Cowon D2 as listed on amazon.com (JetAudio reseller, US$179.99) versus the exact same product listed on amazon.co.uk as sold by third party advancedmp3players.co.uk (UK£199.99, allegedly the "most competitive" of UK Cowon resellers).

The US$ price has effectively been converted into GB£ on a greater than 1:1 exchange rate, meaning that Cowon products can only be purchased at 100% the US retail price. I am aware that there are extra import/shipping duties, but I'll bet the resellers aren't buying units at retail price (I've tried contacting them and neither they nor Cowon will give me any information on their pricng policies).

This is not an isolated incident - all listed sellers on Cowon's 'Where to buy' section for the UK have the same (or higher) prices for UK consumers.

Other mp3 brands don't have this doubled price (e.g. Apple, Sony, Sandisk, etc), so would this be price fixing?

If it is price fixing, or UK consumers are getting a raw deal either way, who should I report this to or write to complain?

Please help - I'm really cheesed off!!! :mad:

Thanks!
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