paying to be advertised top search in google?

blinky

I think you can include negative keywords, but I don't think we ever used them as we tended to bid on phrases.

Doublespresso

thanks for all the useful info on this thread:

a few of quick questions:

1) I've heard of "Click Fraud" what is it exactky and how do you overcome it?
2) Sorry, didn't quite understand the concept of Negative Keywords
3) Are there any free tools/software to help you refine/tweek a campaign? (easy to use for the non techie if possible )
4) How would someone go about improving their site's organic listing? I know it's a complex and ever changing world but any pointers/guidance would be appreciated.

Thanks in advance again

blinky

Doublespresso wrote:

thanks for all the useful info on this thread:

a few of quick questions:

1) I've heard of "Click Fraud" what is it exactky and how do you overcome it?

I've never observed it myself. Click fraud is when a competitor or somebody acting on their behalf clicks on your adverts. A bad attempt at fraud can be easily spotted by a jump in costs without an increase in conversions. Overture and Google both state they have methods in place to counteract fraud. More of a problem in the US than the UK.

2) Sorry, didn't quite understand the concept of Negative Keywords

Negative keywords are used to tighten up the focus of a campaign. More important for Goole Adwords as the click through rates partly determine position but they can be used to reduce the costs in any campaigns.

For example: Say you have a site which sells blue and green widgets but not black ones.

You decide to bid on: blue widgets, green widgets and widgets

Ideally you don't want your widgets advert appearing when somebody searches for "black widgets". Adding the negative keyword "-black" would stop you advert appearing on a "black widgets" search.

Another example in the same scenario would be if you know there is a Widgets restaurant in Newcastle. Adding -restaurant would be definitely worthwhile and possibly -Newcastle to tighten the focus on your advertising.

3) Are there any free tools/software to help you refine/tweek a campaign? (easy to use for the non techie if possible )

Overture UK's Keyword tool (give figures which aren't correct but the trends are right)
Google's Keyword tool is useful to a lesser extent as it doesn't include any figures.

I will try and find some relevant sites when I have some time.

Having a good stats package on your site is important (Webalizer is not enough).

4) How would someone go about improving their site's organic listing? I know it's a complex and ever changing world but any pointers/guidance would be appreciated.

Thanks in advance again

You right it is and I'm too out of touch on the organic side. I will try and find some useful links when I have some time.

I can pass details on of a professional SEO service if you PM me.