Citibank / Egg seek brand-building makeover

Psiloman

Citibank, the global financial services company that bought the online bank Egg last year, is inviting agencies to pitch for a new pan-European digital brief...The winning agency will be briefed with creating online advertising to back a number of new product launches, as well as brand-building work to increase its presence on the continent:

http://www.brandrepublic.com/News/782217/Citibank-digital-review/

Lavendyr

So it sacked its media agency then? :P

Paul_Herring

Naw - just Raoul. Bring back the gerbils

Zebedee69

Aw no I loved the little cute Gerbils.................Egg are !!!!!

HairyHandofDartmoor

They're guinea pigs, not gerbils! lol. I can see you've never had a guinea pig as a pet

realaledrinker

Hope their new products are better engineered than the Citi Shell card.

This neither calculates the cash back rebate %age correctly nor pays it back as a deduction off next month's bill.

They are 'investigating' the problem, apparently.

Absolute Pants.

BritBrat

Dont you think they will be wasting thier money?

If the target is UK people.

Grade_A_Reject

realaledrinker wrote: »

Hope their new products are better engineered than the Citi Shell card.

This neither calculates the cash back rebate %age correctly nor pays it back as a deduction off next month's bill.

They are 'investigating' the problem, apparently.

Absolute Pants.

Mine has finally paid out the first lot of accumulated cashback this month.

Mozette

Why not adopt some kind of terrier dog as their new advertising animal?
Looks cute, but you never know when it'll turn nasty.

Zebedee69

You just get the feeling that they are going to take the Egg name with its decent customer service, reasonable customer feedback and to be honest a good name plus those guinea pigs!

Any ruin the whole lot! Its such a shame!

Zebedee69

This is from Wikipeidia, it hits the nail firmly onthe head:

Egg credit card cancellations

Citigroup bought the UK online bank Egg Banking plc from Prudential plc in 2007. On 2 February 2008, Egg decided to cancel the credit cards of 161,000 (7%) of its customers. The bank gave customers 35 days' notice, after which they will not be able to spend more on their cards. Although Egg's action was publicised as an attempt to purge "risky" customers from their books, many affected customers came forward with claims that they had excellent credit histories. This led to speculation that the move was an attempt to remove customers who pay off their card balances in full, do not accumulate interest on their accounts, and therefore do not generate profit for Egg and thence Citigroup.