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DVD rental service

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I subscribe to sainsburys dvd rental !!3 discs} and was relatively happy with the service until recently. I complained about the speed of picking and dispatch of DVDs after they show as received on my queue and was given this reply:-

We do our best to get the discs you have requested to you as quickly as possible. However, we do operate a fair use policy that aims to ensure a balanced experience for all our members. This means that in periods of excessive demand we may give priority to members who don't rent high numbers of discs from us. Therefore, members who rent the most discs from us might experience lower mailing priority. By allocating discs in this way we ensure a fair system for all Sainsbury's DVD rental members.

Does anyone know if this is the policy across the board with all DVD rental companies? Seems like I'm being penalised for watching my DVDs too quickly - kind of flies in the face of their advertising hype doesnt it?
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