Up to ....

joe.marshall_2

Isn't it about time something was done about misleading advertising using the words "up to"? - i.e. "This product will save you up to 30%" or "This paint will stop all rust for up to 6 years".

Of course "up to" could (and often does) mean ZERO!, so that such assurances are meaningless!

Can we not start to pressurise advertisers to use words such as "a minimum of", or at least "an average of", and to justify their claims to an appropriate body?

Sorry, but it irritates me so much!

Joe

BWZN93

I agree. I particularly dislike the advert at the moment, "79% of women confirmed its effectivness" (because, of course, im worth it), then the small print says that they did at test on 80 women or so. And you know they are all skinny, and of course they would notice less lumps and bumps for half an hour, because in effect, they just moisturised, and they had no lumps and bumps anyway!

I find it galling that they can make all of these claims, cleverly worded so the majority of people get suckered in, when in reality, if the products actually DID what they claimed, e.g take ten years off your wrinkles, then it fall under a medical product/treatment/proceedure and would therefore be subject to much more stringent laws. Why cant they just say - this will plump out your wrinkles for an hour or two, so remember to use it before a hot date, and get home before the clock strikes 12 cinderella style, or you will metamorphose into that scary creature you usually look like right before his eyes.

Just my two pence anyway!

Jo xx