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E: 01/09 (E: 04/09 postal) £10,000 cash & a mystery prize!
HAPPY 10TH BIRTHDAY TO ITV WIN!
To celebrate 10 whole years of incredible winning moments on itv.com/win, we're giving you the chance to win £10,000 and a mystery birthday present!
The excitement is in the unknown... Inside is a Mystery gift worth at least £1,000. What’s more exciting than unwrapping a birthday present not knowing what you’ll find?
And don’t forget, you’ll also win a guaranteed £10,000 in tax free cash!
Entrants must be 18+. Entries after 11am on Tuesday 1st September 2026 will not count and may still be charged. Post closes at 4pm on Friday 4th September 2026. T&Cs apply.
Online
Online entry £2
SMS
Text WINNER to 68333
Texts cost £2.00 + 1 standard network rate message (To refuse marketing messages, end SMS with NO INFO.)
Postal
Post Name and Number to:
BDAY4, PO Box 7558, Derby, DE1 0NQ Postal Entry Closes 04/09/2026 at 4pm
Comments
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Ref: NTX/AB/LD/20260723/1428 ONLINE PRIZE DRAW: TERMS AND CONDITIONS OF ENTRY (“Prize Draw”) Who can enter: The Prize Draw is open to entrants who are: (a) resident in the UK, Channel Islands or Isle of Man during the Prize Draw period and prize fulfilment period; (b) aged 18 years or over; and (c) not employees of the Promoter, companies within the ITV group of companies, or are an immediate family member of the same (including any live-in partner); and (d) not in any way or professionally connected with the Prize Draw. Please note that entrants must have a UK, Channel Islands or Isle of Man phone number and address in order to be eligible to win the Prize Draw. Opening/closing date & time:
- Prize Draw opens for entries via SMS, post and online via the www.itv.com/win website (“Website”) on Monday 3 August 2026.
- Prize Draw closes for entries via SMS and online at 11.00am on Tuesday 1 September 2026.
- Prize Draw closes for entries via post at 4.00pm on Friday 4 September 2026.
Winner selection & contact:
- The draw will take place within one (1) week of the closing date and time for all entries.
- Subject to eligibility and compliance with all applicable terms and conditions, the first entry drawn at random from all eligible entries will win the prize.
How to enter & cost of entry:
- SMS text – send an SMS text with the keyword WIN or WINNER to 68333; up fifteen (15) paid entries per phone number. Entrants who send a second SMS text entry using the same mobile number by the closing date and time will receive a third entry into the Prize Draw without charge (based on the same details as submitted in their previous paid entry). For each subsequent entry from the same mobile number, the entrant will receive an additional entry without charge (based on the same details as submitted in their previous paid entry). This therefore works as a “3 entries for the price of 2 entries” offer followed by “buy one entry get one entry free” offers. Each chargeable SMS text entry costs £2.00 plus one standard network rate message. Please note that SMS entries without the keyword or where the keyword is misspelt will still be counted and charged (where applicable). If you do not want to receive marketing texts about similar products and services, please add NO INFO at the end of your text entry.
- Online - go to the Website to enter via the following routes (as available on the Website):
- Direct to Mobile Billing: follow the instructions on the Website to charge the entry costs to your mobile phone bill. Direct to Mobile Billing may only be available for certain mobile networks – for details see the Website.
- PayPal: follow the instructions on the Website.
- Apple Pay: follow the instructions on the Website.
- Debit Card: follow the instructions on the Website to charge the entry costs to your debit card. Please note that use of a debit card may incur charges from your provider.
A single entry costs £2.00. Paid and free entry bundles may be offered from time to time, and other offers and discounts (e.g discount credits) may be applied or available, as stated on the Website. Please note if you are using a credit card with Apple Pay or PayPal, your card provider may impose surcharges. By entering online, you will also receive one (1) ticket to participate in the “Winsday” Prize Draw for every one (1) paid entry (provided you have not reached the cap of six (6) paid entries for that week’s Winsday draw). Each Winsday Prize Draw opens at 1.00 a.m each Wednesday and closes at 12:59 a.m the following Wednesday. The ticket generated from entering this Prize Draw will be automatically entered into Winsday draw that is live at the time of your entry. Please go to for more information on the Winsday Prize Draw and how to check your ticket. There is a cap of thirty (30) paid entries across all online platforms (“Cap”).
- Post – send your name and a contact telephone number (including area code if providing a landline number) to BDAY4 PO Box 7558, Derby, DE1 0NQ.
Where you opt to enter through one of the promoted paid entry routes, ITV must have received evidence of payment of any costs (as notified to ITV by the applicable payment provider) relating to the entry (as set out in the on screen promotion and these terms and conditions) by the time that ITV conducts the winner selection in accordance with the Winner Selection & Contact section above. Any entry that does not meet this criterion will be incomplete, invalid and ineligible to win the prize. We are always transparent about the cost of interacting with premium rate numbers to participate in our competitions. However, if you need further information on these costs please contact us or visit www.phonecharges.org. Prize: There is one (1) prize of £10,000 and a mystery prize. (i) £10,000 cash This element of the prize consists of £10,000 (ten thousand pounds) made payable by BACS in the name of the entrant only. (ii) A mystery prize This element of the prize consists of a mystery prize, which includes a bundle of products worth a minimum of £1,000 (one thousand pounds). The prize includes standard delivery to the winner’s home address. The prize is as described in the interaction information on the Website. 1. Cash Where the prize is cash, this will be made payable by BACS in the name of the entrant only. 2. Gift cards or vouchersWhere the prize is a gift card or voucher, these will be subject to the terms and conditions of the issuer and exclusions may apply. The value of any monetary balance of the gift card(s) or voucher(s) may not be exchanged for cash equivalent or alternative. 3. Gadgets & ElectronicsWhere the prize is a gadget or electronic item, the prize excludes any associated costs and expenses which may be incurred in taking up the prize including but not limited to any supplementary products and services, installation or removal of existing products and transportation (other than delivery of the prize to the Winner’s home address). The prize is subject to the terms and conditions of the manufacturer and/or supplier as relevant. Where the prize includes food and/or beverages, it is the responsibility of the winner to check the allergen information on each product. Where the prize includes alcohol, the winner may be required to sign for the delivery and confirm that they are over the age of 18 in order to receive the prize. Please drink responsibly. For further information please visit . The Promoter reserves the right, at its sole discretion, to positively amend the prize during the Prize Draw period by either: (i) increasing the amount of a cash prize; and/or (ii) offering additional prize(s). ITV's General Competition, Prize Draw, Vote and Poll Terms and Conditions also apply - to view these, please click here. Prize Provider of the £10,000: ITV Consumer Limited, ITV White City, 201 Wood Lane, London W12 7RU Prize provider of the mystery prize: Prizeshark Limited, Hexagon Business Centre Elmfield House, New Yatt Road, Witney, Oxfordshire, England, OX28 1PB (“Prizeshark”) Promoter: ITV Consumer Limited, ITV White City, 201 Wood Lane, London W12 7RU
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