£35 supermarket gift card for opening a first direct 1st account (13/04/2026 to 06/05/2026)

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PROMOTION HAS ENDED.

Open a new first direct 1st account (their lack of capitals!) using one of these affiliate links:

1: The MoneySupermarket link. This takes you to MoneySupermarket where you can sign in to your SuperSaveClub account.

Scroll down to the first direct option on the list and click "Go to Site". This option allows you to get the £35 gift card + £30 in rewards if signed in to your SuperSaveClub account.

2: The MSE link. This option allows you to get the £35 gift card.

Once first direct confirm your account opening, you'll be sent your claim email. This can take up to 75 days.

Ensure that tracking cookies are fully enabled before beginning.

This can be combined with first direct's current switch offer. If you don't qualify for the switch incentive, you may still be eligible for this offer.

Offer is only available to new first direct customers who successfully open the first direct 1st Account via Mony Group Financial Limited (e.g. MoneySupermarket and MSE).

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For future reference.

Terms and Conditions

1. Get a £35 supermarket gift card (excluding Lidl, Co-op, and Acado) when you successfully open the first direct 1st Account, offer valid until 12pm on the 6th of May 2026. This offer can be withdrawn or amended at any time.
2. Gift card is only available to new first direct Customers when you successfully open the first direct 1st Account via Mony Group Financial Limited – see point 8 regarding the time frame for the process. Please note that this offer is not available via Quidco.
3. Gift card only eligible on online applications made via the Giftcloud link provided. Offer not available through any other website or third party link, this offer will not affect your eligibility for the existing switch incentive provided by first direct. Separate eligibility criteria applies, see first direct website for details.
4. If you are using the web browser Safari, your sale may not track. Please ensure to have third party cookies enabled within the browser. If possible, please use an alternative web browser to complete your purchase.
5. If you navigate away from the page during the application process, we may not be able to track your sale and you will not qualify for your gift card.
6. Mony Group Financial Limited and first direct hold the right to withdraw this offer if they believe that the terms of the offer are being abused in any way.
7. The gift card will only be paid once first direct have confirmed successful opening of your first direct 1st Account.
8. You will be sent an email including your gift card from Giftcloud (no-reply@giftcloud.com) once your account opening has been confirmed by the provider. This can take up to 75 days from the date the account is opened. You will have 90 days to claim your eGift. If the eGift Card is not claimed within this time, you will no longer be able to receive the reward.
9. You must enter a valid email address to qualify. Your gift card will be sent via email once your account opening has been confirmed by first direct.
10. Please check the redemption instructions and terms and conditions of your supermarket gift card when you receive it.
11. Release of the gift card is the responsibility of Mony Group Financial Limited once verified by first direct, and cannot be redeemed directly from first direct. If you have any questions regarding the offer, please use the form found here - https://giftcloud.zendesk.com/hc/en-gb/requests/new.