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O2 are unscrupulously conning people into staying on their platform

Last Friday (28.11.25) I called customer services to negotiate a deal to stay with o2 following the email I received regarding the price increase on tariffs. I agreed to a 12 month sim only contract, 30GB for £12.50, with the 90 day switch up included. After daily calls whereby I’ve been pushed from pillar to post, I finally managed to speak to someone in the UK who confirmed that I’ve been lied to. During this time, I’ve not had access to my own phone number which I originally ported to O2 from Vodafone over 10 years ago. My banking, NHS app, everything you could possibly imagine is tied to this phone number as well as my business. O2 don’t care, the original customer service agent incorrectly attached my phone number to a new Apple Watch I ordered at the same time. He should have created a completely separate number for the watch. I can’t return the watch as it doesn’t appear to be delivered and is stuck in a processing loop. I’m constantly promised callbacks that never materialise. I’m exhausted and at my wits end. I need my number back. It’s not a question of just sucking it up and accepting a new number. It’s a unique number which no doubt O2 would love to have to sell for a ludicrous amount. 

I’ve complained formally to O2, Ofcom, sent a letter to O2’s legal department, posted on various social media platforms in the hope that O2 will take their finger out and rectify this asap. 

Any other suggestions are welcomed. As soon as I get my number back, I plan on leaving O2. They categorically lied in order to keep me as a customer, it’s not possible to include the 90 day switch up to a new, lower priced tariff. 

O2 have gone down in my estimation since partnering with Virgin Media. It continues to be a horrendous experience. It’s now 7 full days of lost income. 
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