Lloyds Bank Rebranding

GTR_King

I couldn’t find original thread so if there is one please point me to it thank you! 

My app was updated to the new logo (early This year) along with my Debit Card!

The website & Order statements section has been update (Early This Year)

Just Very Recently PDF Statements has the new Rebranded logo on it! 

Here is picture (Personal Info blocked out) of Debit Card & PDF Statement



Has anyone had the logo on their official Monthly Statements yet? 

Will online banking be done soon? 

What do you lot think of the New logo? Better than the old one? 

7sefton

As someone interested in history, I got unexpectedly upset when I saw they turned the head of the black horse around to ‘the right way’. The old version - facing backwards - was the traditional ‘regardance’ pose, symbolising vigilance and protection (attributes I quite like in a bank). To turn it around to look more modern just seems a bit unnecessary to me, like a vanity project for the new Chief Marketing Officer (one of the first things he did). Zero added value and trashing 250+ years of heritage.