ASDA Pricing model

Tumtitums

I get the feeling that asda have done something to their pricing. Im sure that before most of the prices ended in a 5, 0 or 9 but nowadays it seems that they are all mixed up like £2.57 or £1.03 this makes it hard for me to compare prices and to keep a mental track of how much i am spending as i go around the shop

Am i imaging this ? If its true then can someone tell me the thinking behind this pricing approach 

la531983

Probably makes them look cheaper, same reason their fuel ends in a .7 (or at least the couple near me do)

Farway

Deliberate policy, here's a blurb I received

"Thousands of our products have weirdly specific prices...

…that’s because we don’t believe in round numbers.
We don’t round up our prices at all, in fact. Instead, we pass on those pennies to help you save the pounds."

Believe it or not, that's what is going on

Some items of course will be unit priced anyway, PP/Kg etc

Didn't stop milk jumping 10p this week

molerat

They seem to be pricing at 1p or 2p below Tesco for the majority of items.

MeteredOut

My local Asda has fuel at almost always at x.7p whereas the nearby Tesco is x.9 (so always 0.2p cheaper per litre). Looks like they're using that model for groceries too.

Tumtitums

to me it gives the perception that they are taking me for a fool and just coming up with random prices. A lot of the items ive seen in asda are more expensive then  other supermarkets like tesco lidl and aldi 

p00hsticks

Tumtitums said:

to me it gives the perception that they are taking me for a fool and just coming up with random prices. 

Personally I'd see it the other way round - supermarkets that only set prices in multiples of 5p will probably be overcharging several pence on many products. 

elsien

Tumtitums said:

to me it gives the perception that they are taking me for a fool and just coming up with random prices. A lot of the items ive seen in asda are more expensive then  other supermarkets like tesco lidl and aldi 

Why are they taking you for a fool? if you’re struggling to add things are pretty go around, then take a calculator. 

If items are more expensive in Asda than other shops, then just go somewhere else. 

They are businesses. They are there to make money, ideally whilst  still keeping their customers semi happy. How they choose to do that is up to them and it’s up to you whether you choose to shop with them or not. 

Largs

I am sure I read some time ago that is was to make the cashier register the purchase so they had to give you change back.  I do remember Monster Raving Loony Party proposed a 99p coin to save on change.

Rosa_Damascena

elsien said:

Tumtitums said:

to me it gives the perception that they are taking me for a fool and just coming up with random prices. A lot of the items ive seen in asda are more expensive then  other supermarkets like tesco lidl and aldi 

Why are they taking you for a fool? if you’re struggling to add things are pretty go around, then take a calculator. 

If items are more expensive in Asda than other shops, then just go somewhere else. 

They are businesses. They are there to make money, ideally whilst  still keeping their customers semi happy. How they choose to do that is up to them and it’s up to you whether you choose to shop with them or not. 

Which is exactly what I have done. The prices aren't great, there's no BLC advantage and the YS heyday is over so I have no need to shop any more other than to spend my Asda Reward coupons before they expire. There is nothing on my weekly shopping list that cannot be found in Lidl and I am surprised how effective the pull of the Lidl Plus loyalty app has been.

pochisoldi

MeteredOut said:

My local Asda has fuel at almost always at x.7p whereas the nearby Tesco is x.9 (so always 0.2p cheaper per litre). Looks like they're using that model for groceries too.

Tesco and Sainsburys at x.9 plus clubcard/nectar works out at x.4 compared to Asda's x.7
(Both Clubcard and Nectar work out at 0.5p/litre).

Not that it makes any difference - 95% of my driving takes me out of the town where I live (and where Asda and co think they can rinse me for 132.9 a litre) to places where I can save anywhere between 4 and 10p a litre.
Business trip tomorrow - filling up on my way back in Kettering will save me 6 or 7p a litre according to petrolprices.com.