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I thought they were targeted ads?

I've never carried a balance into the next month, but I keep getting emails from Clearscore, offering me Balance Transfer Cards.

I thought these ads were supposed to be targeted?

Comments

  • eskbanker
    eskbanker Posts: 37,635 Forumite
    Part of the Furniture 10,000 Posts Name Dropper Photogenic
    I thought these ads were supposed to be targeted?
    What specifically led to that expectation?
  • Money_and_Travel
    Money_and_Travel Posts: 127 Forumite
    100 Posts First Anniversary
    eskbanker said:
    I thought these ads were supposed to be targeted?
    What specifically led to that expectation?
    They send me a report every month, showing my current borrowing status.

    They know that I don't have an outstanding balance, so why send balance transfer offers?
  • eskbanker
    eskbanker Posts: 37,635 Forumite
    Part of the Furniture 10,000 Posts Name Dropper Photogenic
    eskbanker said:
    I thought these ads were supposed to be targeted?
    What specifically led to that expectation?
    They send me a report every month, showing my current borrowing status.

    They know that I don't have an outstanding balance, so why send balance transfer offers?
    No, my question was about the supposition, i.e. what made you believe that ads would be targeted?
  • retiredbanker1
    retiredbanker1 Posts: 740 Forumite
    500 Posts Second Anniversary Name Dropper
    Do you think that they actually look at each individual member to see if they are in debt?
    Targeted probably to somebody who might qualify for such cards- which might be you even if you do not want/need them?
  • grumpy_codger
    grumpy_codger Posts: 1,123 Forumite
    1,000 Posts Name Dropper Photogenic
    edited 25 March at 4:57PM
    Do you think that they actually look at each individual member to see if they are in debt?

    Yes, thinking that this is the case means making a wrong assumption that they aren't idiots. Nowadays, when spam costs nothing, it's cheaper to employ idiots than clever professionals.
  • retiredbanker1
    retiredbanker1 Posts: 740 Forumite
    500 Posts Second Anniversary Name Dropper
    Do you think that they actually look at each individual member to see if they are in debt?

    Yes, thinking that this is the case means making a wrong assumption that they aren't idiots. Nowadays, when spam costs nothing, it's cheaper to employ idiots than clever professionals.
    Probably done by AI these days  up to you to say whether theu are idiots or paid professionals
  • grumpy_codger
    grumpy_codger Posts: 1,123 Forumite
    1,000 Posts Name Dropper Photogenic
    edited 25 March at 8:23PM
    Do you think that they actually look at each individual member to see if they are in debt?

    Yes, thinking that this is the case means making a wrong assumption that they aren't idiots. Nowadays, when spam costs nothing, it's cheaper to employ idiots than clever professionals.
    Probably done by AI these days  up to you to say whether theu are idiots or paid professionals
    Well, AI does what it's asked to do - either by idiots or by professionals.

  • Nasqueron
    Nasqueron Posts: 10,844 Forumite
    Part of the Furniture 10,000 Posts Photogenic Name Dropper
    It's not impossible you might have a big spend/emergency you want to pay off over a period for example, I have a CC paid in full every month and use BT/MT cards to stooze

    Sam Vimes' Boots Theory of Socioeconomic Unfairness: 

    People are rich because they spend less money. A poor man buys $10 boots that last a season or two before he's walking in wet shoes and has to buy another pair. A rich man buys $50 boots that are made better and give him 10 years of dry feet. The poor man has spent $100 over those 10 years and still has wet feet.

  • Money_and_Travel
    Money_and_Travel Posts: 127 Forumite
    100 Posts First Anniversary
    Do you think that they actually look at each individual member to see if they are in debt?

    No, I think they'd have an algorithm to do the looking for them.
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