OurMediaShop vent

A few years ago I bought a gift magazine subscription to 'Simply Sewing Magazine' for my sister at £29.99 every 6 months.  Anyway, a couple of days ago I received an email from them saying that my subscription would be going up to £43.16.  Looking at their site it seems they offer 6 months subscriptions to the magazine for £38.49.  I rang them up today and they don't offer any deals to existing subscribers.  Whilst I didn't expect them to match what I was paying before, I thought they would at least match what they are offering new subscribers.
I have since cancelled the gift subscription.
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