Platform/broker transfer cashback offers?

fire_in_progress

masonic said:

Albermarle said:

Could also be just related to increasing/maintaining market share/AUM at the expense of profitability.

Switching offers in general seem to go hand in hand with short-term targets. I for one am happy to help with this in exchange for my reward.

Same for me.

I net around 700-800 quid for these offers every time I transfer. I do not increase my trading (which is very infrequent anyway) and hold ETFs which allows me to cap my fees. 

Why do they that? As said earlier, I presume it's to hit some targets in terms of market shares or AUM. Works fine for me. 

Alexland

fire_in_progress said:

Why do they that? As said earlier, I presume it's to hit some targets in terms of market shares or AUM. Works fine for me. 

There will be occasions where the management will have promised their investors growth targets and it's probably a higher proportion of their bonus scheme than short term profitability (or they may have already exceeded their profit target) so they are happy to burn their investors money meeting these targets. Some of the customers will stay and their presence will help increase the valuation of the business.

It's very hard to run an offer that only appeals to profitable customers without reducing it's impact to those customers so they have to cast the net wide and they end up picking up us MSE pro-carpetbaggers who are part of their cost of attracting business.