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The irony is that one of the policy holders works for AXA (in an unrelated capacity to insurance). For this reason, our policy has had a staff discount. Maybe they no longer want to provide the discount, which would be annoying but ok.
It could well be old scheme that they now longer wish to offer. The FCA have instructed firms to look at legacy products and ensure that they still offer fair value. If they don't they then they should move people off them.
Ordinarily they'd offer a renewal based on the current products. They would have to include a notification that highlights the key differences from the former. My prior client used to keep people on current products so such notifications were mass produced and you only typically needed to maintain 1-2 copies. If you have a long history of not moving people on then it may become cost prohibitive but then you've also been spending a lot on ensuring staff understand the differences between 30 different variants (or systems can automatically apply the differing terms)