Frustrated with Misleading Calorie Label at ASDA: who to contact to correct this?

breaking_free

WARNING: Grumpy old lady alert.

Yes, I have become that middle-aged person who reads nutrition labels to ensure I do not consume too many calories.

Today I bought these OMV sausages from ASDA. The front of the pack states:
6 sausages. 2 sausages contains 224 calories.
2 sausages x 3 servings at 224 calories per serving = 672 calories for the 6 sausages.
Now we go to the back of the packet...


Calories per 100 grams = 239.
Packet weight = 360 gram.
239 calories x 3.60 grams = 860 calories.
This is wildly different to the 672 calories claimed on the front cover.

I would like ASDA to change the nutrition information on the package. I've looked at the ASDA.com website and can't find a specific email address to send these images and my information to. Does anybody know who to contact? (Email is much preferred to phone). Thanks all.

Mark_d

The 239kcal is for grilled sausages.  The pack contains 360 grams of raw meat

Phoenix72

Let's be honest, they aren't sausages anyway.

Wyndham

There seems to be a 'try me, love me' box on the packaging - can't see it all, but is saying if you are not 100% happy, then neither are they - what does it say after that? Is this a route you can pursue?

I agree it's wrong. Both list for grilled sausages, and then give different figures. The saturated fat and salt are also incorrect.

user1977

I think most of the supermarkets prefer you to contact the store in the first instance rather than have central email addresses etc. Is this just confusion between raw and cooked weight?

cannugec5

This is odd. 

The text I’ve marked that is sideways on the front, agrees with the numbers on the back. 

However I see you are correct -
if 100g contains 239 Kcal then 120g ( ie two sausages) MUST be more and presumably should read 287 Kcal. 

Both claim to be the grilled state so the raw product is not being compared. 

This would make me grumpy too and I would definitely want to follow it up. 

the_lunatic_is_in_my_head

Best to report to your council’s environmental health department OP. 

rbn

cannugec5 said:

Both claim to be the grilled state so the raw product is not being compared.

But the 360g is the uncooked weight. The weight once grilled will be different.

PHK

But the OP is multiplying the calories per 100g of grilled product by the packet weight before grilling. (Sausages lose weight when grilled)

theoretica

I agree - all the calories data are for grilled, but the pack weight is for raw and they will weigh less after cooking.  If you have scales, you could weigh two cooked sausages and see how much less than 120g they come to.

cannugec5

rbn said:

cannugec5 said:

Both claim to be the grilled state so the raw product is not being compared.

But the 360g is the uncooked weight. The weight once grilled will be different.

But the calories back and front both refer to grilled weight. 

Nowhere does it refer to uncooked values.