MORE THAN to stop providing insurance

Ozzig

Apologies if the post is a duplicate, I did search but the phrase "more than" provided way too many results to be useful.

Anyways, they're to stop providing insurance products ...

https://www.morethan.com/information-about-more-than/#:~:text=Why are MORE THAN no,MORE THAN brand during 2024.

SaverRate

I wonder if this will affect other brands that are administered and underwritten by RSA such as Tesco Bank Pet Insurance

DullGreyGuy

SaverRate said:

I wonder if this will affect other brands that are administered and underwritten by RSA such as Tesco Bank Pet Insurance

Time will tell, More Th<n was 100% RSA so paying full price to acquire the customer. They are now indirect so someone else has to pay the cost of winning the customer and they get a set percentage plus whatever side revenue they can generate. 

Affinity deals with other brands vary a lot... some the donner brand does nothing more and simply gets £X per sale. Tescos historically was at the other end of the market and much more of a joint venture but they also were looking at the bigger relationship. 

At the end of the day RSA will be tied to the deal for X years, there will be a question 9 months before of if they want to extend the deal, bid in a retender or bow out.