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I wonder if this will affect other brands that are administered and underwritten by RSA such as Tesco Bank Pet Insurance
Time will tell, More Th<n was 100% RSA so paying full price to acquire the customer. They are now indirect so someone else has to pay the cost of winning the customer and they get a set percentage plus whatever side revenue they can generate.
Affinity deals with other brands vary a lot... some the donner brand does nothing more and simply gets £X per sale. Tescos historically was at the other end of the market and much more of a joint venture but they also were looking at the bigger relationship.
At the end of the day RSA will be tied to the deal for X years, there will be a question 9 months before of if they want to extend the deal, bid in a retender or bow out.