Excel and Iceland Car Park

Tima

Partner forgot to pay for parking at Iceland as the parking used to be free, and he didn't know it had changed. This would have been refunded by Iceland anyway. 
So we asked Iceland to intervene, and EXCEL has now gotten back to us saying they have reconsidered and asked us to pay £20 fine instead of the original £100.

Should we just pay and let it go? I feel like Iceland may have asked them to cancel, and they still feel like they can get something from us - even a little. 

We also did the basic appeal letter using the template here, which was understandably rejected by Excel. and currently ignoring the second-stage appeal as advised. 

Coupon-mad

Yes - I would sadly pay the £20.

Le_Kirk

Tima said:

Partner forgot to pay for parking at Iceland as the parking used to be free, and he didn't know it had changed. This would have been refunded by Iceland anyway. 
So we asked Iceland to intervene, and EXCEL has now gotten back to us saying they have reconsidered and asked us to pay £20 fine instead of the original £100.

Should we just pay and let it go? I feel like Iceland may have asked them to cancel, and they still feel like they can get something from us - even a little. 

We also did the basic appeal letter using the template here, which was understandably rejected by Excel. and currently ignoring the second-stage appeal as advised. 

If your partner didn't know that the system had been changed by money grabbing persons unknown, they could not have forgotten!  Clearly, the signs, if there were any, were not prominent enough.  Notwithstanding what @Coupon-mad has posted, you could try Iceland one more time with this new slant and ask them if they are prepared to lose you, your family and friends as customers, since none of you can afford to shop there if every visit comes with a £20/£100 surcharge.

1505grandad

If you do contact Iceland again as a regular customer state the following from IPC CoP:-

Changes in Operator’s Terms and Conditions

Where there is any change to any pre-existing terms and conditions that would not be

immediately apparent to a person visiting the Car Park and which materially affects

the Motorist the Operator should place additional (temporary) notices at the entrance

making it clear that new terms and conditions/charges apply, such that regular visitors

who may be familiar with the old terms do not inadvertently incur Parking Charges. 

Notices should be in addition to the signage ordinarily required and left in place for an

appropriate period.