Can The Same Brand Sell at Different Prices?

35har1old

JTB1 said:

Afternoon, 

Hope everyone is well.

I recently popped into a Sports Direct to purchase some boots but they didn’t have my size. I walked 5 minutes into another Sports Direct branch and asked for my size, paid and only then realised they were £10 more expensive. I obviously asked why and the robotic sales assistant said it’s because it’s a “flagship store” (that has to be an oxymoron). I asked for a refund, out of principle more than anything else, and was advised they only offer exchanges or gift cards.

 I needed them for that evening so just left but was so annoyed that I emailed their customer services who completely ignored my main qualm - the price difference for the exact same boot, from the exact same seller and the difference being one had my size in stock and a 5 minute walk. 

Are companies permitted to sell like that? 

Thank you,

Joe 

Spar and Eurospar would have different prices