Why do comparison sites rip us off!

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My wife’s car insurance is up for renewal, so I got quotes off of several comparison sites. She also got quotes from a comparison site. But strangely they were £100 cheaper than my quotes?
we worked it out that if you logged in as an existing customer, they up the price. But if you log on from a different machine masking your IP address, miraculously the quotes are much cheaper!!!
we worked it out that if you logged in as an existing customer, they up the price. But if you log on from a different machine masking your IP address, miraculously the quotes are much cheaper!!!
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That is very interesting. TBH, I've never noted that but I have auto-delete activated for my cookies when using sites like that
Thanks for sharing
Insurance rates are not static, they change all of the time throughout a day. So what is being reported is difficult to prove as trying to charge existing customers higher premiums.
Be careful in using the comparison sites. Don't go in at different times to request multiple quotes or slightly change information. They have built in software that looks out for possible manipulation of the sites to obtain cheaper premiums.
Funnily enough, the quote over the phone was higher than the quote via the comparison site. Why wasn't I surprised?