Currys price Match

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just tried to do a price match with Currys and another online retailer on a £2k purchase. Was rejected as the other retailer offers "Exclusive discounts" (whatever that means). Currys are clearly promoting the impression that they are offering the lowest prices when they are clearly not. In this case the same item is 10% cheaper elsewhere. Please beware of the misleading claims.
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Currys Price Match T&C's
Terms & conditions
We'll match the prices of in-stock products (excluding ink products, delivery charges, installation charges, product protection plans, mobile airtime plans or other services) offered on identical terms and where we can check the price, stock position and where relevant your eligibility to purchase from the competitor.
We'll match against any other UK retailer store or website price including offer-code discounts. We do not match trade prices, prices only available as part of paid for membership/subscription or 3rd party marketplace seller prices.
We do not match exclusive discounts e.g. staff/ student/ NHS staff blue light.
Our competitor's product must be the same model number as ours.
Both us and the competitor must have the product in stock and ready for delivery.
Where a product is not available online and is in store only, you will need to send a photo showing the model\number, there is stock available, the date/time and the price.
We reserve the right to refuse a price match where we suspect fraud or unauthorised reseller activity.
Maybe provide some more details?