Price almost doubled before 2 for 1 offer!

edited 29 December 2022 at 2:06PM in Praise, vent & warnings
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OpoponaxOpoponax Forumite
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edited 29 December 2022 at 2:06PM in Praise, vent & warnings
Went to buy Dove Roll-On deodorant in Superdrug on a 2 for 1 offer. Unit price had increased to £2.95. It is available in other stores at full price from £1.55 to £1.80. How can they justify this! Didn't bother to check any other offers.

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  • DullGreyGuyDullGreyGuy Forumite
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    You dont mention any other stores offers so whats for them to check? They are under cutting them slightly but ensuring people buy two 
  • edited 29 December 2022 at 2:06PM
    sarah1972sarah1972 Forumite, Ambassador
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    edited 29 December 2022 at 2:06PM
    Opoponax said:
    Went to buy Dove Roll-On deodorant in Superdrug on a 2 for 1 offer. Unit price had increased to £2.95. It is available in other stores at full price from £1.55 to £1.80. How can they justify this! Didn't bother to check any other offers.
    So you can get it in other stores for £1.55 to £1.80 each.

    Superdrug is bogof so 2 for £2.95 which makes Superdrug the cheapest. 

    It’s an incentive to buy 2 which anyone would as it works out at £1.48 each which is cheaper than your cheapest quote.
    I’m a Forum Ambassador and I support the Forum Team on Competitions Time, Shopping & Freebies boards, Employment, Jobseeking & Training boards If you need any help on these boards, do let me know. Please note that Ambassadors are not moderators. Any posts you spot in breach of the Forum Rules should be reported via the report button, or by emailing [email protected] All views are my own and not the official line of MoneySavingExpert.
  • edited 29 December 2022 at 2:34PM
    moleratmolerat Forumite
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    edited 29 December 2022 at 2:34PM
    Common retail marketing tactic, the marketing experts think the public are mugs - and to be honest they are pretty much correct. When I worked in retail we used to call our half price sale the £10 off sale as that was what it actually was.  We knew which items would be in the next sale well in advance because of the price increases.  It was hard work trying to advise customers not to buy the items when they were convinced that the item that was £50 dearer than another must be better when it had actually almost doubled in price so it could be half priced to "£10" below its usual price, the cheaper one at that time was in fact far better.
  • MurphybearMurphybear Forumite
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    Are there different sizes or contents for Dove roll on?  It’s £1 in both Asda and Tesco and even Waitrose has it for £1.30.  That seems a massive difference for the same product.  I’ve always found places like Superdrug and Boots can be a lot dearer for toiletries than supermarkets.  
  • mac.dmac.d Forumite
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    It's not different sizes. those are all 50ml roll on deodorant, so clearly Tesco & Asda are the place to buy them!

    I do find Superdrug are very hit and miss even with the buy 1 get 1 free prices.
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