Ticketmaster changing ticket prices and refusing refunds

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Hi, So my son has entered the awful world of Ticketmaster having bought tickets for the Fury V Chisora fight. He paid £452.95 for 2 seats, and Ticketmaster are now selling the same tickets for £80! per seat. His was a straight forward purchase, not ringside or anything VIP. He emailed them to complain and ask for a refund. They said no and that they can put the price down. I have never heard of any other company doing this, Or any other event cutting prices as the event draws closer. The customer service woman also said it is like an airline or hotel. As far as I am aware airlines and hotels put their prices up closer to the event not down. She also claimed they were platinum tickets(what ever that means) we have checked and it is just a seat rather than standing. Can anyone help please? They also, have still not issued the tickets to his Ticketmaster account.
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Airlines & hotels will sell at the amount they think they can get. So a near empty plane might get reduced seat prices, compared to one with only a couple of seats left. Same with a hotel.
You would need to check the T/C on the tickets if you can cancel them.
Official Platinum Tickets
On the plus side Tyson Fury has a reputation for dropping out at the last minute so it could all be cancelled.
Ultimately ticket prices go up and down and your son isn't entitled to a refund. I suggest he goes to the fight and enjoys it and accept he paid a price he was happy with.
The supermarkets reduce prices the closer an item gets to its sell by date which is exactly the same.