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Insurance Renewal Haggling

Been looking at my wife's renewal quote (with Churchill). I was amazed, almost to the point of falling off my chair, that the renewal quote appears to have come in barely £2 more than the cheapest equivalent quote available on the comparison sites. Happy days. Perhaps the requirement to offer the same price as a new customer can get has forced the industry to behave better? Either that or I've missed an important nugget of information somewhere on the website that'll shaft me later.

Anyway, as with all insurance renewals for time immemorial its usually been possible to haggle an additional discount - to keep costs low and all that. I remember last year ringing up to haggle with my own car insurance and having a battle (the success of which I've forgotten). They used the 'we have to offer the best price to all customers' excuse as a reason not to offer one. 

So, with that in mind, has anyone had any success haggling to reduce the renewal premium when said premium is the same as a new customer would receive and is comparable with the best rates offered by the rest of the market? If so, any specific tips?

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