Iceland is giving away free £30 food vouchers to pensioners struggling with the cost of living - but

MikeOB1

I am at a bit of a loss here as to why you have to live in a certain area of the country to qualify? Does that mean that as a disabled pensioner living in Bristol I am more likely to not need assistance? I thought it stated NATIONWIDE ???

Rosa_Damascena

Iceland used to be known for its cheap (and largely processed) food. I am told that it is no longer cheap and does not compare with Big 4 prices. Interestingly both Tesco and Sainsburys use Aldi as their price match comparator.

General_Grant

MikeOB1 said:

I am at a bit of a loss here as to why you have to live in a certain area of the country to qualify? Does that mean that as a disabled pensioner living in Bristol I am more likely to not need assistance? I thought it stated NATIONWIDE ???

Apparently the vouchers can be redeemed nationwide.

It's an interesting list when one compares the size of the different areas - the London borough of Lambeth (where they trialled the scheme) compared with the whole of North Wales.

p00hsticks

General_Grant said:

MikeOB1 said:

I am at a bit of a loss here as to why you have to live in a certain area of the country to qualify? Does that mean that as a disabled pensioner living in Bristol I am more likely to not need assistance? I thought it stated NATIONWIDE ???

Apparently the vouchers can be redeemed nationwide.

It's not very helpful that they can be redeemed nationwide if you can't get one in the first place becasue you don't live in one of the qualifying areas though, it is ?

https://www.moneysavingexpert.com/news/2022/08/iceland-is-giving-away-free-p30-food-vouchers-to-pensioners-to-h/

DIXYDEAN

Well I have not had any of their vouchers/discounts for pensioners because the first time they gave a discount it was only instore and I am disabled and unable to get to the store and the last time I live in the Notts area and we are not in an area that it covers. I shop regularly online with this store and I am 84 a carer and disabled when will I get a voucher for a discount with them I wonder??? Never it seems  

Murphybear

There’s none at all in the south.  Apart from a bit of London they seem to be in the Midlands and the North.  Maybe they think we’re wealthy down here 

General_Grant

Murphybear said:

There’s none at all in the south.  Apart from a bit of London they seem to be in the Midlands and the North.  Maybe they think we’re wealthy down here 

Croydon is on the list and is south of London.

You will have noticed that this is being run with funding from the Rothesay Foundation.  They say the areas chosen were "identified as places where there are some of the highest number of pensioners living in material deprivation in the country".

The MSE article says the 269 Iceland stores are "across the UK" whereas I now see that they are in the areas identified for provision of vouchers, which makes sense.

martinjohn

Anyone recieved there's yet... Still waiting....

Chris_Jay

I don't understand this at all. Maybe I've missed something important; perhaps someone on here could help. Firstly, I didn't know about the first time vouchers from Iceland being offered, and secondly, having just read on here that another offer is due, I looked at the qualifying areas. I live in East Midlands, which isn't on the list, although West Midlands is included. I'm also on the state pension. The town I'm in is classed as one of the poorest and most deprived in the country, as a result of British Steel's closures in the 1980s.

I could do with a reminder to go shopping in Iceland on Tuesdays, as that, at least, doesn't seem to depend on where I live.

[Deleted User]

I have been waiting 3 weeks for my voucher has anyone received there's yet