DayOutWithTheKids Scheme - Scam?

anotheruser

https://www.dayoutwiththekids.co.uk/

The reason I have questioned whether this is worth it / a scam is that West Midlands Safari Park (for example) is £25pp, but the DOWTK website also quotes it as £25pp but on a page it says "save 30%" (althugh I am unable to find this exact page now).  Strangely, they are not particularly advertising West Mids Safari Park anywhere and if you search for "attractions in the west midlands" it doesn't show there either.

Elsewhere, booking tickets for Kew Gardens comes out at £15pp direct from Kew, yet £19.50 through that "discount" website for the same day, so not really a discount.  The ad says "from £13.50".

I worked in the leisure industry for about 5 years and the rules around marketing were that so long as you had one hotel room priced at £50 for the night, even if it was at a time nobody would ever stay, you could put on all marketing "rooms from £50", even though most were well over £200 nearly all the time.

With that in mind, I am wondering if that's the same sort of thing that is happening here and whether paying for a membership is really worth it?

[Deleted User]

Definitely not a scam - there's nothing illegal about differential pricing.

The art is to know what something is worth to you and look at the price actually paid, rather than being swayed by discounts. There won't be one source for the best price on all attractions.

jon81uk

Do you have the membership?

On the page you linked to on Days Out with the Kids for WMSP, if you click book now, it just goes through to the safari parks website. But click the banner for Days Out+ membership that states up to 30% off attractions and that page then states up to 35% off at WMSP.

So appears to me that without membership it is £25 for tickets the page you linked too just lists it as a thing to do, but once you have membership you can get up to 35% off that price.

So not a scam, just that the standard website is nothing more than a "Yellow Pages" of things you could do, but the membership on a seperate page gives discount.

anotheruser

I think this is what's putting me off.
There's no "this is what you'll realistically get" unless I buy and sign up.  Yes, they say "up to" but that discount could be just 1% too.  I'm just not a fan of schemes that hide their true worth behind getting your money first.

Missed the 50% off deal for the year membership so probably not really worth it now anyway.