Netflix confirms plans to launch cheaper service that plays ads - here's what we know 28 June 2022 at 4:24PM in TV MoneySaving 7 replies 332 views

MSE_Sophie

Netflix has confirmed it will introduce a cheaper subscription plan for its users that includes adverts.

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Netflix confirms plans to launch cheaper service that plays ads - here's what we know

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atlantis187

wheres the link?

Detail_Merchant

atlantis187 said:

wheres the link?

Good question! - I guess it should link to https://www.moneysavingexpert.com/news/2022/06/netflix-confirms-plans-to-introduce-plan-including-ads---here-s-/

roddydogs

Depends on how "cheap"

brewerdave

roddydogs said:

Depends on how "cheap"

And also what is offered on this ad plus service. Will it be "standard" Netflix ?

Taranis_Exe

I have three questions about this - the answers to each could turn me off both mentally and financially.  

1. Are the ads going to come on like TV ads, at twice the volume of the content you’re watching?

2. Is there going to be one generic setting for ads?  The US has at least twice as many as breaks as the UK - we’re used to a 30min show being at least 25mins content, by comparison US shows shown in the UK barely last 20mins. 

3. Is the ad content going to be tailored to the streaming content; principally, is it going to be child-friendly (ignoring whether advertising to kids is ethical).

For the short period we allow our kids to watch TV I use steaming because I know exactly what they are exposed to - I’d have no control over ads.  This isn’t just about children’s programming; they watch nature and historic documentaries too. 

matelodave

Do we really want all our data to be chewed up with adverts - fine if you are on a an unlimited data deal but not if if you are on a limited amount of data contract.

Just think, 10% or more of your data could easily be dissipated by watching repeated adverts for rubbish that you don't want or need.

Neil_Jones

matelodave said:

Do we really want all our data to be chewed up with adverts - fine if you are on a an unlimited data deal but not if if you are on a limited amount of data contract.

Just think, 10% or more of your data could easily be dissipated by watching repeated adverts for rubbish that you don't want or need.

It could probably be argued that if you are on a limited data contract you wouldn't be using it on Netflix, as that's what your wi-fi at home is for.