Important points to consider before signing up with Noom.com

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Having seen a television advertisement for weight-loss support from Noom Inc., which is incorporated in the United States of America, I was puzzled that there is no mention of any UK-incorporated legal entity, and undertook a little research.
The fine detail is available for anyone who's interested, but the awful truth is that you have no legal rights whatsoever in respect of any personal data that you provide via the noom.com Web site, nor the Noom app, which is of grave concern - not least because you are providing medical information that includes data from which your psychological health can be derived. Noom Inc. admits in its own "privacy policy" that you have no legal recourse because it is a legal entity incorporated within a "third country" for the purposes of the UK GDPR and the Data Protection Act 2018. It does not have any contractual arrangements with a UK-registered legal entity that accepts civil or criminal liability for any breach of the data protection rights of UK or EEA citizens. It also states that "... Noom may obtain your personal health information from your health care
provider upon User’s request and prior approval. Noom may collect
certain personal health information such as User’s height, weight, blood
pressure, blood glucose and gender..." but to do so in the UK would not only be unlawful, it would be illegal.
I have asked Noom's "data privacy" contact to confirm all of the above, and I'll post its response on this thread, but there is enough information in the terms and conditions on the Web site to support a strong warning that no UK citizen should engage in any way with Noom Inc., based on the fact that the Court of Justice [Grand Chamber] of the European Union in the case of Schrems v Data Protection Commissioner [of Ireland] on 6 October 2015 means that data protection measures in the USA are inadequate for the protection of the personal data of UK and EU citizens. At best, providing Noom Inc. with your e-mail address [which is regarded by the UK Information Commissioner as being "personal data" for data protection purposes] could lead you to be "spammed" by third parties: at worst, the company can do what it likes with your personal data and your personal health information and there's absolutely nothing that either you or the Information Commissioner can do about it. 

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I do know that many large corporations here require any foreign subsidiaries to maintain at least equivalent to UK standards. But we all know how well some large entities have handled data within the UK and that large fines have resulted from non compliance to basic DP rules. (like not dumping old pcs without first wiping all the data!)
Unfortunately many people work from a point of ignorance or oblivion. "i'm in the UK therefore everyone I deal with is in the UK and subject to UK law". No. It's the same thing when someone in the UK orders something via Amazon and then is surprised that it's being shipped from wherever and they have to pay import fees.
All of which adds up to - thank you Grace for bringing this to our attention.
2023 £1 a day £54.26/365
And I say -
Noom IS registered in the UK as 'Noom Health UK' and is on the Companies House website - incorporated as from June 2021.
https://find-and-update.company-information.service.gov.uk/company/13453588
A few months ago I looked into Noom as I'd seen it advertised on TV and needed some diet advice. So I looked online and even started to register but when it came to the part where you had to pay large sums of money, I left that site, never to return. That, I believe, was before they even started asking for any personal/health details.
It's like all the other scams out there. Registered, incorporated, legally allowed or not. But Noom's here in the UK and it's incorporated.