Martin Lewis: 'UO is just as important as UX: A tip for anyone developing their website or app'

This is the discussion to link on the back of Martin's blog. Please read the blog first, as this discussion follows it.
Please click 'post reply' to discuss below.

Replies

  • chubsterchubster Forumite
    58 Posts
    Part of the Furniture 10 Posts Combo Breaker
    I usually find what I am looking for on the main site but I find the search facility particularly on the forums to be far from satisfactory, it's really difficult to search the forums effectively.
  • trienttrient Forumite
    72 Posts
    Third Anniversary 10 Posts
    Don't know what Martin's definition of UX is, but I have a pet peeve with the forum - when it refreshes the topic list after you come back from a post.  I assume it does this to update the unread count, but it's infuriating because a) it's slow and b) it loses your scroll position (takes you back to the top of the list).  Not an issue with other lighter forums e.g. HfP.
  • mikeys4umikeys4u Forumite
    7 Posts
    Part of the Furniture Name Dropper First Post Combo Breaker
    Maybe they should look at their own emails. Font size that is so small you cant read it. Their emails remind me of 1995. With all that money you would think they could produce readable emails especially for that target age group and helping the elderly.  Your only output to your followers, and its unreadable !!! Martin you should be ashamed.  (Web developer for over 25 years)
  • mikeys4umikeys4u Forumite
    7 Posts
    Part of the Furniture Name Dropper First Post Combo Breaker
    @trient Re: when it refreshes the topic list after you come back from a post
    This is very easy to do using a few lines of code (Ajax) to refresh count, and a few other ways too. Just pure laziness on the web team to add it.

  • BaggyAndrewBaggyAndrew Forumite
    1 Post
    First Post
    MoneySaving Newbie
    I thought it was an excellent article. We train professionals to run programmes to help women who have suffered domestic abuse - nothing like the MSE site! BUT the tips Martin has given will shape how we develop and think about our 4 websites in the future.
  • rufford155rufford155 Forumite
    38 Posts
    Sixth Anniversary 10 Posts Combo Breaker
    The website is generally fine but not the forums, I agree with "trient" about the refresh problem. 
    And why can't we ask for the latest posts to be at the top of the list - every other forum or comment site I have ever used does this. A good example is Trip Advisor.
  • Dr_MadvibeDr_Madvibe Forumite
    4 Posts
    Part of the Furniture First Post Combo Breaker
    MoneySaving Newbie
    Another good maxim to follow when building a site is KISS - Keep it Simple Stupid

    And don't don't get in the way of the user doing what they want to to, which I guess is part of the UO. A 'nice' example of which is popping up a window/modal when the site 'thinks' you're heading for the close tab button. Very annoying.

    I'm another web dev for many a long year now.
  • 400ixl400ixl Forumite
    660 Posts
    500 Posts Name Dropper
    ✭✭
    Why do people find a need to create yet another name for something that already exists? UO in this case is just User Journeys by another name.

    They are indeed a critical component, often overlooked, and worth reminding people of. 
  • tastyfishtastyfish Forumite
    40 Posts
    Part of the Furniture 10 Posts Combo Breaker
    As a business analyst who works in digital design and development industry this is music to my ears. The industry is gradually moving away from what the company wants and/or what the techies want to what the user actually wants and now to what the user actually wants to achieve. It's been a big bugbear of mine for years that too many services are created by companies for companies and not their customers (the worst services seem to be those who use that cringey 'we put the customer at the heart of our business' mantra - no they do not).

    Having said that I think MSE could do with a bit of a revamp, the site is enormous and often it's difficult to find the right answer when scrolling through the multitude of search results. That being said, the guides seem to be a good place to start on any subject so I would suggest directing users there first and let them then explore organically as they become more familiar with the subject and develop their knowledge and they may learn something that they weren't expecting.

    And, as someone's mentioned above, the emails could do with a revamp, even if you begin by making the 'view in browser' link (us on Gmail receive a truncated email) go to that email and not the latest one! Or colour code the sections so travel is in yellow, debt management in red, eco tips in green, insurance in... well, grey maybe! But what to do with over-lapping subjects, don't know. Big, bold, clear sections I think are a good way forward, we're now in an era where people's attention-spans are ridiculously truncated.
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