Dodl: AJ Bell to launch easy to use, commission-free app

eskbanker

curious_squirrel said:

If they can do this for 0.15% then am I paying too much for my AJ Bell accounts?! Excuse my grumpiness! It just strikes a bit of a weird note to me   

Not weird at all - it's no different from Halifax having separate price structures for its own and IWeb brands (with the same underlying platform), and there are plenty of examples in other industries of organisations offering differential pricing, either for the same thing (e.g. demand-driven variable airline or train fares) or quality variances (e.g. supermarket brand ladders), so the mere fact that AJ Bell are running a two-tier model isn't inherently wrong....

cloud_dog

curious_squirrel said:

If they can do this for 0.15% then am I paying too much for my AJ Bell accounts?! Excuse my grumpiness! It just strikes a bit of a weird note to me   

Depending on your transaction frequency, and assuming no transactions, you will need more than £4800 in your LISA for Dodl to be cheaper than AJB (obviously if you make regular transactions then this might be moot).

I am strangely quite annoyed about Dodl having a £1pm minimum platform charge.  Small things eh?

Was going to talk the now adult child in to opening a LISA with Dodl and migrating some of the monies from the (now) ISA in to a Dodl LISA, but it can wait until next March / April so that two years worth can be contributed in a relatively short period (from a charges perspective).  Tight, me, nah.

Thrugelmir

A product targeted at a younger generation of investor. 

Albermarle

In conclusion: yes, it seems a bit weird to me, too 

I am sure the AJ Bell board are aware that Youinvest will lose some customers to Dodl and pay lower charges . I think in marketing speak it is known as cannibalisation. The gamble is to pick up more, newer, probably younger investors to compensate .

curious_squirrel

Thrugelmir said:

A product targeted at a younger generation of investor. 

Albermarle said:
I am sure the AJ Bell board are aware that Youinvest will lose some customers to Dodl and pay lower charges . I think in marketing speak it is known as cannibalisation. The gamble is to pick up more, newer, probably younger investors to compensate .

Yes, I agree.
I'm over 40, don't have a smart phone and am feeling both old-fashioned and geriatric today

george4064

Anyone got a full list of funds/ETFs available on Dodl please?

Nurse2047

Glad I was able to transfer my cash LISA to DoDL and move it to a s&s LISA and I am over 40!!