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TUI Gold hotel collection

NoodleDoodleMan
NoodleDoodleMan Posts: 4,532 Forumite
Ninth Anniversary 1,000 Posts Name Dropper
Has anybody else noticed that TUI appear to be reducing the number of their Gold classification hotels ?
Rebranding at least one that I know of as Platinum in recent seasons.

Comments

  • Why? To charge more seeing as they think people will say Platinum is better than Gold.
    If you go down to the woods today you better not go alone.
  • bagand96
    bagand96 Posts: 6,710 Forumite
    Part of the Furniture 1,000 Posts Name Dropper
    Seems to have been happening for a number of years as Platinum, Sensatori, Suneo, Blue etc have grown.   Not sure Gold has been officially retired but I don't think they actively push it anymore.  Plenty of hotels have left Gold but not sure any have been added. 
  • NoodleDoodleMan
    NoodleDoodleMan Posts: 4,532 Forumite
    Ninth Anniversary 1,000 Posts Name Dropper
    edited 13 October 2021 at 8:23AM
    Why? To charge more seeing as they think people will say Platinum is better than Gold.
    That's a likely scenario.
    I wonder what criteria makes TUI think Platinum is superior ?
    The Hotel Falesia in Albufeira got very good reviews as a Gold hotel, and was one that we fancied - then TUI redesignated it Platinum.
    Now also on offer from EasyJet - and I believe it can be booked DIY direct.

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