Now to scrap multi-screen and introduce adverts to on-demand content from next month

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MSE_EmilyMSE_Emily MSE Staff
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MSE Staff
Now will scrap its free multi-screen option and introduce adverts on its on-demand video services from next month unless you pay extra for its optional Boost add-on service, which is also rising in price.
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NOW to scrap multi-screen and introduce adverts to on-demand content from next month
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  • mjm3346mjm3346 Forumite
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    "Now will scrap its free multi-screen option and introduce adverts on its on-demand video services from next month "


    Not only do Disney+ give 4 streams in the standard price and Amazon 3 both of which cost less than Now Sport, Cinema or Entertainment but if you take all 3 services on one account from NOW you still only get 1 stream, potentially paying almost £55 a month for it! - They have added the Kids package to Entertainment but that doesn't make up for the loss of FOX to Disney+ and all the catch-up that goes with it.
  • NOW, NOW...


    Oh, what a tangled web we weave,
    When first we practice to receive.
    With some things up and some things down
    And customers must fret and frown,
    And every now and then, all change!
    It's mighty dear and mighty strange!


    Denis Martindale. July 2021.

  • edited 15 July 2021 at 11:48AM
    HUMBUGHUMBUG Forumite
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    edited 15 July 2021 at 11:48AM
    So they've decided to reduce the number of devices that can stream their TV services 'without Boost'  from 2  to 1 , thereby giving the customer little choice (especially if the customers family wish to watch different programmes at the same time) but to purchase Boost (offering 3 devices). Further they decide (coincidentally at the same time that the British Open Golf tournament starts)  to up the Boost rental by 66% from £3 to £5 . 

    I've sent an email to their CEO accusing them of institutional greed.
  • mjm3346mjm3346 Forumite
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    HUMBUG said:
    So they've decided to reduce the number of devices that can stream their TV services 'without Boost'  from 2  to 1 , thereby giving the customer little choice (especially if the customers family wish to watch different programmes at the same time) but to purchase Boost (offering 3 devices). Further they decide (coincidentally at the same time that the British Open Golf tournament starts)  to up the Boost rental by 66% from £3 to £5 . 

    I've sent an email to their CEO accusing them of institutional greed.
    Don't forget the extra ads if you don't have boost - and it's one stream per account so if you had Sports and Cinema on one account you would still only get one stream but have one account with Sport and another with cinema and you would get a stream for each.
  • HUMBUGHUMBUG Forumite
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    mjm3346 said:
    HUMBUG said:
    So they've decided to reduce the number of devices that can stream their TV services 'without Boost'  from 2  to 1 , thereby giving the customer little choice (especially if the customers family wish to watch different programmes at the same time) but to purchase Boost (offering 3 devices). Further they decide (coincidentally at the same time that the British Open Golf tournament starts)  to up the Boost rental by 66% from £3 to £5 . 

    I've sent an email to their CEO accusing them of institutional greed.
    Don't forget the extra ads if you don't have boost - and it's one stream per account so if you had Sports and Cinema on one account you would still only get one stream but have one account with Sport and another with cinema and you would get a stream for each.
    Not sure I understand.  My father has one Now TV smartstick and one account where he has purchased Sport and Entertainment. So for example,  are you saying  (for customers that don't have Boost)  2 people in the household can watch Entertainment and Sport separately but cannot watch Entertainment or Sport simultaneously?

    Previously , my father didn't need Boost because it wouldn't make much difference to him because of his poor eyesight, so I could watch Sports from my laptop at my house while he could watch Sports at the same time from his TV.  Now because of their new streaming rules, either myself or my father can only watch Sports unless we purchase Boost. Now TV seem to be doing their best to push us into a corner and give us no option but to pay £60 extra per year. Obviously , we have a choice to cancel unlike Sky fixed contract terms but I still think this is institutional greed at its worst considering people are going to struggle moneywise because of COV19.
  • mjm3346mjm3346 Forumite
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    HUMBUG said:
    mjm3346 said:
    HUMBUG said:
    So they've decided to reduce the number of devices that can stream their TV services 'without Boost'  from 2  to 1 , thereby giving the customer little choice (especially if the customers family wish to watch different programmes at the same time) but to purchase Boost (offering 3 devices). Further they decide (coincidentally at the same time that the British Open Golf tournament starts)  to up the Boost rental by 66% from £3 to £5 . 

    I've sent an email to their CEO accusing them of institutional greed.
    Don't forget the extra ads if you don't have boost - and it's one stream per account so if you had Sports and Cinema on one account you would still only get one stream but have one account with Sport and another with cinema and you would get a stream for each.
    Not sure I understand.  My father has one Now TV smartstick and one account where he has purchased Sport and Entertainment. So for example,  are you saying  (for customers that don't have Boost)  2 people in the household can watch Entertainment and Sport separately but cannot watch Entertainment or Sport simultaneously?

    Previously , my father didn't need Boost because it wouldn't make much difference to him because of his poor eyesight, so I could watch Sports from my laptop at my house while he could watch Sports at the same time from his TV.  Now because of their new streaming rules, either myself or my father can only watch Sports unless we purchase Boost. Now TV seem to be doing their best to push us into a corner and give us no option but to pay £60 extra per year. Obviously , we have a choice to cancel unlike Sky fixed contract terms but I still think this is institutional greed at its worst considering people are going to struggle moneywise because of COV19.

    No, if someone had separate accounts for say sport and entertainment they would be able to watch 1 stream of each but they only allow one stream per account regardless of how many packages you have - I am saying that at the very least people should get a stream for each package as in 3 streams if you have Cinema , Entertainment and Sport as any of these individual packages cost more than Disney plus (4 streams) or Amazon prime (3 streams)
  • Bigphil1474Bigphil1474 Forumite
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    Humbug - have 2 Now accounts - one for sport and one for entertainment. Will allow 2 people to watch either without boost. Can't have 2 people watching the same package at the same time though.
  • pphillipspphillips Forumite
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    I went to cancel my Now TV pass, put "adverts" as the reason and was offered the Boost for £1 per month for 6 months.

    Hope this helps someone.
  • sghughes42sghughes42 Forumite
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    We were signed up to this with no notice or warning... They claim to have sent an email but we've had nothing. They suggested it would have gone in to the spam folder which is why we missed it - and then ignored my assertion that this account doesn't have a junk folder as it's one I manage specifically to handle junk and I disabled that option.


  • prowlaprowla Forumite
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    They have clearly made a choice of prioritising higher prices over customer retention.
    Remember, essential TV (ie. the news and suchlike) is free, whereas sources of entertainment are optional.
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