Lidl expansion in London - 237 areas listed

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Looks like Aldi and Lidl are getting into a store opening competition here. Aldi is family owned so they can suit themselves but I confess that I don't know whether that goes for Lidl too.
If you live in any of the listed areas, what do you think ? Are there enough potential Lidl customers to support a store ? Where could they build one ? Are there several potential sites ? Any better for public transport than others ?
Does it seem like Lidl is trying to go a bit upmarket eg Bexley, Carshalton, Chelsea, Hampstead, Highgate, Notting Hill, Wimbledon ?
Lidl expansion: The 237 London areas the discount retailer is eyeing up for potential store openings | Evening Standard
If you live in any of the listed areas, what do you think ? Are there enough potential Lidl customers to support a store ? Where could they build one ? Are there several potential sites ? Any better for public transport than others ?
Does it seem like Lidl is trying to go a bit upmarket eg Bexley, Carshalton, Chelsea, Hampstead, Highgate, Notting Hill, Wimbledon ?
Lidl expansion: The 237 London areas the discount retailer is eyeing up for potential store openings | Evening Standard
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There's a slight implication from the extent of the list (and some of the locations) that the intention might be for smaller, more local "walk-to" stores - "Lidl Express" - which might be an interesting idea. If they go with the name "Every Lidl helps" or "Little Lidl", you saw it here first.
I think Lidl now has a broad enough appeal to be present/successful in both upmarket and downmarket areas.
They also have some old-style stores remaining, some of which are in obscure locations - for example the one in Footscray. A larger, more prominent site in Sidcup High Street would clearly be preferable.
So much to read, so little time.