Shaw Academy mis-selling & not giving a refund

claireibicycle

I signed up for a 4 week free trial on Shaw Academy which on the final day, i cancelled.  They then charged me and i eventually got a refund. However, when trying to cancel, there was an offer that said 'lifetime membership £49'.  I clicked on the link to establish what the T&Cs were (as no information by the link button), if 'lifetime' meant lifetime and what was included and how i could pay etc.  I clicked on the link and without my knowledge, as it asked for no further information re payment, clarification on how i wanted to pay or showing confirmation regarding what i was supposedly purchasing, it then signed me up for 'lifetime' membership.  I got no email confirmation nor a webpage confirming what i had just bought.  It wasn't until i checked my bank account there was a charge for it.  
I have spoken to various people but none with authority at Shaw Academy and they just keep telling me that they dont give refunds and wont actually listen to what i am saying.
Legally what rights do i have or what can i do?  I thought that you had 14 days to cancel anything bought online but i'm not sure if that includes courses / non-physical goods.
Any help of what steps i can take would be gratefully received.
Thanks,
Claire

born_again

I would take it that as you had a 4 week free trial & then clicked on the "Lifetime" membership link that you already were well passed the 14 day cooling off period (which does not cover everything online)

claireibicycle

thanks for your response, much appreciated....however, after an act of break down and crying on the phone to them, eventually i got my refund....