From last year "E: 13/08 Win a Tesla (Purchase)" = 1,200,000 entries

mjm3346

This one from last year which was an on pack purchase requiring Yeo valley yogurt milk, butter or creme fraiche promotional packs - according to last weeks Yeo Valley blog finished with "The competition ran from March until August 2020, and **** was selected by an independent prize company to be the lucky winner, following nearly 1.2 million entries"

https://forums.moneysavingexpert.com/discussion/6123886/e-13-08-win-a-tesla-purchase

https://www.yeovalley.co.uk/blog/who-won-the-tesla/

UltraChris

That's pretty good going considering there are around 67 million people living in the UK.

NBLondon

UltraChris said:

That's pretty good going considering there are around 67 million people living in the UK.

A lot of those could have been multiple entries though - a family might get through 2 or 3 or 4 participating products a week and so get 50 plus codes and entries.