Is Gousto allowed to do this?

Louise_Sham

Hi,
I've been a user of Gousto's meal subscription service for a number of years and also participate in the Gousto community page on FB. 

It has come to light that a select number of customers get the same subscription as many other customers at a discounted cost. When questioning Gousto's customer service team why this is and how its fair to the rest of the customer base they say that its due to running 'pricing tests'. These customers paying less are getting the exact same service as full paying customers and have done for well over a year.
Is this allowed? It's not a promo, just customers getting the same product/service for less because gousto just decided that they would pay hundreds less a year. 

Would love someone to look into whether this is even allowed! 

Aylesbury_Duck

Absolutely, of course it is. It's a pretty common pricing model for many services.  New customers get access to all sorts of preferential saving or lending rates, for example.  As a long-standing VirginMedia customer I have to haggle like crazy to get anything close to the price new customers get.  

If you're happy with what they provide you, what does it matter what others are paying?  If you're unhappy with the inequity, or don't think you're getting good value, walk away. 

Diamandis

Yes, of course its allowed. Happens with loads of services. As long as you get what was agreed for the price they can set the price to whatever they wish. 

Sandtree

Contracts are personal between you and the counterparty and as long as there is no discrimination on protected characteristics (eg sexual orientation) then the agreement can be for whatever you both agree to (statutory rights may overrule certain elements). 

If you think its bad that people are paying differing prices for the same goods you really dont want to look at payslips... a “senior project manager” earned between £50,000 and £80,000 if a perm or £500-£750/day as a contractor all on paper doing the same job at my last client.

jon81uk

Another example, I get snack subscriptions from Graze. As I signed up years and years ago, I pay £3.79 a box, new subscribers pay £4.49. The price is what ever you contracted to pay.

I am happy with Gousto for £35 a time, but they do seem to be adding more pay extra meals than they used to.

born_again

Louise_Sham said:

Hi,
I've been a user of Gousto's meal subscription service for a number of years and also participate in the Gousto community page on FB. 

It has come to light that a select number of customers get the same subscription as many other customers at a discounted cost. When questioning Gousto's customer service team why this is and how its fair to the rest of the customer base they say that its due to running 'pricing tests'. These customers paying less are getting the exact same service as full paying customers and have done for well over a year.
Is this allowed? It's not a promo, just customers getting the same product/service for less because gousto just decided that they would pay hundreds less a year. 

Would love someone to look into whether this is even allowed! 

Of course they can.
Ask "Which" that consumer group. They do it all the time with their magazines.

mattyprice4004

Do you think everyone pays the same price for the same petrol at every Asda petrol station?
There's your answer