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What are my rights when an two day in-person conference becomes an online event?

Last year I attended an in-person social media marketing event and it was so good, I bought an early bird ticket to this year's back in November.  Now it's been moved online and no offer of a refund or ticket price reduction - even though in theory the organiser can actually sell more tickets and has fewer overheads.  Friends have been refused refunds as the organiser says they were sold as "non-refundable".  What are our rights?  I don't want to sit online for two solid days - this is not at all what I paid for.

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