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HL revamp their marketing list

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talexusertalexuser Forumite
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Email from HL says the Wealth 50 is being revamped to the "Wealth Shortlist" which may in fact be more than 50! In the days of 150 recommendations I never understood how you could come up with 150 active funds that consistently outperformed, or at least paid for themselves compared to a cheap tracker, and even 50 seemed a stretch to me (and I'm a predominantly active investor). The blurb comes with a lot of stuff of how they have listented to their customers and their concerns to revamp their recommended funds. Strangely they do not mention what their many customers may have told them about what they thought of their up to the last minute recommendation of Woodford.
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  • edited 1 July at 5:25PM
    quirkydeptlessquirkydeptless Forumite
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    edited 1 July at 5:25PM
    Yes, calling it 150 or 50 was getting a bit silly when it wasn't that number.
    I noticed in the last revamp they added a new "Responsible" section with one fund in it (Kames Ethical Equity (Class B )), and now there are 3 funds in it (BNY Mellon Sustainable Real Return (W) and Legal & General Future World ESG Developed Index added) which is an interesting marketing trend, although none of this changes my investment choices.
    This is not investment advice.
    Your money may go "down and up and down and up and down and up and down ... down and up and down and up and down and up and down ... I got all tricked up and came up to this thing, lookin' so fire hot, a twenty out of ten..."
  • DandytfDandytf Forumite
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    I moved that HL e-mail to 'later' folder.
    sc dmp 2012 13k Dec 2019 11140 paid 80% approx.-Next Update Early Jan 2021
    Mid 2018 Help2save 50 uk pounds per month-New Rules 2020
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  • edited 1 July at 6:36PM
    pafpcgpafpcg Forumite
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    edited 1 July at 6:36PM
    Dandytf said:
    I moved that HL e-mail to 'later' folder.
      I just deleted mine without reading any more than the subject line!
  • badger09badger09 Forumite
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    Now I'm feeling left out. No email regarding the 'Wealth Shortlist' for me, just a series of them  inviting me to 'learn about some of the best investors in modern history'. Just what are HL implying :*
  • AnotherJoeAnotherJoe Forumite
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    Dandytf said:
    I moved that HL e-mail to 'later' folder.

    I moved mine to the wastebasket.
  • Sorcerer2018Sorcerer2018 Forumite
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    Yep I filed it in my B1N folder.
  • TBC15TBC15 Forumite
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    Strange no Fundsmith  :)
  • talexusertalexuser Forumite
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    TBC15 said:
    Strange no Fundsmith  :)
    No, they only recommend outperformers.... like Woodford.
  • TUVOKTUVOK Forumite
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    Yes HL's head of investment still promoting Woodford to clients when he was selling out of Woodford, it stinks and a little bit of window dressing by HL will not change that in clients memory.
    I thought when Emma Wall was recruited from Morningstar she might have brought a good revamp, afraid not, the new selection of funds is one very poor selection.

  • jamesperrettjamesperrett Forumite
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    TUVOK said:
    the new selection of funds is one very poor selection.

    They're still limited by the number of fund managers who will agree to subsidise their discounted fees.
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