Is the real reason for the change because it tastes nowt like butter? 22 June at 8:50AM in Gone Off! 4 replies 191 views

GS..

Surely nobody needs reminding what to use butter or margarine for. Is the real reason for the change because it tastes nowt like butter?
I do remember when Stork why through the same process of claiming it TASTES LIKE BUTTER through to selling it as a cooking margarine (not fit to eat)
https://www.thesun.co.uk/news/2667225/unilever-has-changed-the-name-of-i-cant-believe-its-not-butter-and-the-reason-is-strange/amp/

jackieblack

Whenever anyone mentions ICBINB I always think of this
https://m.youtube.com/watch?v=IPsSzLnXJkg

JJ_Egan

I find UK butter tastes nowt like butter .

jon81uk

GS.. said:

Surely nobody needs reminding what to use butter or margarine for. Is the real reason for the change because it tastes nowt like butter?
I do remember when Stork why through the same process of claiming it TASTES LIKE BUTTER through to selling it as a cooking margarine (not fit to eat)
https://www.thesun.co.uk/news/2667225/unilever-has-changed-the-name-of-i-cant-believe-its-not-butter-and-the-reason-is-strange/amp/

That article is three years old and was just a marketing ploy to get people talking about it. 

reliability

JJ_Egan said:

I find UK butter tastes nowt like butter .

If you buy supermarket stuff that's hardly surprising but there are some really good, nice butters available even in supermarkets if you look.
Or you could make your own; it isn't difficult.

Spreadable pseudo-butter is bad enough but any marge is TBH pretty dire in comparison to butter.