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Product same price everywhere - is that allowed?

Supersonos · 2020-06-12 14:58:13

I've been looking at the Apple iPad Air and have noticed that wherever I go (Apple, John Lewis, Currys etc.) they're all £479. I thought competition meant some places might choose to sell it cheaper? And how does this come about? Do Apple only supply to stores who agree to sell it at £479?

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mattyprice4004 Posts: 7,492 Forumite

13 June 2020 at 1:24AM

I’ve found 4 different prices, I don’t think you’re looking hard enough!

With regards to price maintenance / fixing or whatever you want to call it, it’s technically illegal as pointed out but does happen daily.
I’m an ex-retailer, and to put in bluntly a lot of suppliers are sneaky gits...

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