Started a gym membership and... Wow! Is this even legal?

Brief summary:

1) You open their website (can't post links, gym is "westgate leisure centre") and are enticed with a £30 per month deal that "Includes unlimited access to all of our gym facilities, swim sessions and group exercise classes."

2) I went there, conditions were valid, I signed up. All good!

3) Few days later (less than 1 week), I received a beautiful email from them that in part says:
With effect from 1st April 2019, Direct Debit payments due in respect of the above instruction will increase to £49.95 due to an annual company price increase, and will be collected on or immediately after 1st April 2019 and the first working day of each month thereafter.

4) I go to their website and... surprise! Price is still being advertised as £30.

I am literally !!!!ed off but, before anything else, is this even legal ???

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