Cineworld vs Vue

5 Posts
I struggle to understand the difference in ticket prices between Cineworld and Vue.
My local Cineworld in Didcot will charge me £12.10 for an adult ticket for a 2D movie. If I were to jump in the car and drive about 7 miles I can watch the same file at a Vue for less than half the price at £5.74.
How can they possibly justify the huge difference ???
My local Cineworld in Didcot will charge me £12.10 for an adult ticket for a 2D movie. If I were to jump in the car and drive about 7 miles I can watch the same file at a Vue for less than half the price at £5.74.
How can they possibly justify the huge difference ???
0
Latest MSE News and Guides
Replies
They're businesses, they work on local market forces.
There is nothing i would say is 'local' to me but i also have a choice of Vue or Cineworld.
The Cineworld has traditional large screens (even an imax). The Vue has these 4k displays mounted high on the wall. Vue is like watching a film in a living room (you know where some people mount the TV at eye level when they are standing up). Nothing special and you leave with a sore neck. The Cineworld is a proper cinema experience.
For me though if a film is worth watching in the cinema its worth the full cinema experience so despite the fact that for me:
Cineworld is more than twice the distance away from me as the Vue and i can actually go to the Vue for free i always go to Cineworld and would never go back to Vue.
After that, who knows?
Vue only charge £4.99 a ticket and they're in the process of upgrading all the seats in all screens to recliners, so it will be sort of new again. They also have free parking even though they're situate just outside of the city centre.
Cineworld, on the other hand, is in the city centre, and they don't own the underground carpark, neither is the tickets validated, so anyone driving will have to pay for parking, at least a fiver, plus £9 for each ticket and that's just for the standard screens.
So even if the screen size is better, is it good enough to warrant paying the extra? Some may think so....In fact it could work out cheaper with Unlimited, providing at least a film a week is watched . And of course there are those with Club Lloyds vouchers etc. that may appreciate changing to Cineworld from Vue due to the perceived extra value in the vouchers.
At the end of the day, (in my opinion) it will be a competition between the recliner seats at Vue vs (possibly) the better cinema screens at Cineworld.
Overall, I think everyone is going to be onto a winner here because I don't think a new cinema is going to mean extra people going to the cinema, rather the existing customer base split between the 2 cinemas, so it won't be so crowded at peak times. Conversely, I just hope there is enough customers to go around to keep both cinemas financially viable.
It will be interesting what Cineworld will do if they fail to attract enough customers in the long-term. I can't see them pulling out any time soon after such an investment in a brand new building.
I'm sure it was only the threat of the Cineworld opening where I live that 'encouraged' Vue to lower it's prices in the first place because not all Vues are cheap. Also our Vue was fast turning into a flea pit with some really worn out and uncomfortable seats, despite being only 20 years old - and now they are putting in recliners all around, which I'm sure they would have done eventually, but I don't think it is any coincidence that the work started a couple of months before the opening of the new Cineworld.
Just looked and the nearest Vue to me is £13.04 to see a film tonight so your more likely to be right.