Only and Just

Penny_Safe

Does anyone else find the use of the words 'Only' and 'Just' on TV adverts wrong. Advertising a new sofa at ONLY £799 or a new tv at JUST £399 gives the impression that the price is a small amount and that everyone should be able to afford it. The words Only and Just are not needed and I feel adds extra pressure to people who can't afford them.

phill99

And your point is?

Norman_Castle

Its only advertising, just ignore it.

Fire_Fox

Call me old fashioned, but I'd rather be brainwashed into a £400 sofa than an online gambling addiction, three different smart gadgets per head, a £400 coffee pod machine, how to Netflix and chill, JustEating processed crap.

Read the newsy statistics on the percentage of UK households have a dishwasher (just under half), a coffee machine (third), at least one smart home gadget (quarter).

Plenty of British people (single men are heavily over represented here) don't have a settled home so are non-households. Room in an HMO, house share, illegal shed conversion, hostel, b&b, mates floor ... I'll have to ask my mates which adverts they notice most.

paddy's_mum

It is a marketing ploy and I agree that it puts a less than truthful spin on the financial facts.

However, I also think that those who cannot see through the dazzle of Only and Just are probably the sort who make impulse buys of things they cant afford in any case! :-)

onomatopoeia99

See this on second hand car adverts as well. Just think, how many people who can't afford it have been forced into buying a second had Ferrari for "ONLY £150,000!!!!", because they think everyone can afford it due to the wording of the advert?


Probably none, in fact.

tonyh66

its the adverts which say upto 100% e.g. covers up to 100% of gray hair, this could mean anything from 1% upwards

robatwork

This belongs in Praise, Vents and Warnings.

d0nkeyk0ng

They’re not wrong or misleading terms (or advertising standards would have picked them up on it). P

d0nkeyk0ng

Sorry on my phone and can’t seem to edit my last post which was posted accidentally before I’d completed my reply.

It’s marketing language designed to lure in customers. Even if all they do is encourage more footfall, it’s a positive outcome. If no one fell for these terms, they would become obsolete (in marketing terms).

Davesnave

Penny_Safe wrote: »

Does anyone else find the use of the words 'Only' and 'Just' on TV adverts wrong..

You don't still watch everything live do you, when a Humax box is a mere £199?