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Martin Lewis: Is it unfair to charge loyal customers more?

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See Martin's blog:
'Martin Lewis: Is it unfair to charge loyal customers more?'
And let us know your thoughts.
'Martin Lewis: Is it unfair to charge loyal customers more?'
And let us know your thoughts.
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One really unfair practice I have personally encountered is:
- receive a renewal quote with a large increased
- phone up to discuss the quote
- without any suggestions on my price, their phone agent drops price by some amount
At this point nothing about the product has changed except the price; it makes the supplier look dishonest. I wonder if the supplier could be required to offer their "best price" in the renewal, with the customer free to shop around but the supplier unable to drop the price if the customer does so?Pretty much every year they manage to get this year's premium down to somewhere close to last year's (sometimes a couple of quid below or above) whereas the auto-renews are somewhere around a 20% uplift. And if I compound that up over several years then I shudder to think what I'd be paying now. (A 20% uplift would give a six fold increase over ten years!)
Sometimes they ask "what quotes are you getting" and I reply "you're my first port of call, I am hoping you'll come up with a number that saves me having to go comparing" (This year I did the full comparisons round up and the only way to beat their adjusted renewal quote was to deteriorate the level of cover in some way.)
As a Talk Talk customer I can see a Black Friday deal on their website for £22.50. I am not logged in to my account, it is presented as though this is the deal new customers would get. But if I turn my WiFi off and connect via my mobile data the price drops to £17.95 a month.
Yes, the "early" in that phrase denotes that it is the early stages of dementia - it is not linked to the stage of the person's life as in "it's a bit early in her life to be getting that".
"Early-onset Alzheimer's disease, also called early-onset Alzheimer's, or early-onset AD, is Alzheimer's disease diagnosed before the age of 65".
https://en.wikipedia.org/wiki/Early-onset_Alzheimer's_disease
"Other terms used for dementia that started before age 65 include ‘early-onset dementia’ and ‘working-age dementia’....
Young-onset dementia is the term preferred by many people with the condition."
https://www.alzheimers.org.uk/about-dementia/types-dementia/younger-people-with-dementia
So the term is definitely not applicable to any hypothetical 90 year-old in the early stages of dementia.