Watchdog to investigate if your personal details determine how much you pay - MSE News

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An investigation has been launched into whether online shoppers are paying different prices for the same items - depending on factors such as where they live and whether they are married...
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'Watchdog to investigate if your personal details determine how much you pay'

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'Watchdog to investigate if your personal details determine how much you pay'

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I suspect it's because a couple are more likely to spend more money with them than a single would.
I once tried to book some hostel rooms for some friends who were quite happy to pay twice the "per person" rate at a hostel to get their own room - but the booking was declined on the basis of occupancy being too low and they wanted the beds filling, so they could optimise the meals/drinks and other things people would do on the premises.
So they might be discounting things for couples, as they deem they will pay more "over the lifetime" of the product/service than singles.