Amazon spamming me?

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1st time ever, I get an email from Amazon saying 'look at this product'. The link takes me to a cheap unbranded 1 star item priced in $ on the US site. The sender email and link seem genuine.
What's going on here?
What's going on here?
0
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Most are laughably bad, poor spelling, obviously dodgy return email addresses and basically just a 'follow this link' comment , but someare beginning to try a little harder by using Amazon template emails.
I don't even bother reporting them I just delete them all.
All views are my own and not the official line of MoneySavingExpert.