Experian showing excellent score which can't be true

takman

xnoxxnox wrote: »

Note they must accept more than half of applicants for the advertised headline deal... meaning they make the money on the other half.

That's not necessarily true, the people offered the higher rate will be more likely to default or get behind with payments which means they cost them more money in admin work and not being paid back the money borrowed in full.
So they need to offer a balance of a low rate of interest to attract customers but also not too low that they loose out due to dodgy customers.