Burger King -- double up for 2.6 times the price?

esuhl
esuhl Posts: 9,409 Forumite
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I was in Burger King today, and they had a sign by the tills offering snacks. Bit of an interesting pricing scheme they had:

Option 1 - £1.49
3 x chilli cheese bites
3 x chicken nuggets
4 x onion rings

Option 2 - £2.99
4 x chilli cheese bites
4 x chicken nuggets
6 x onion rings

Option 3 - £3.99
6 x chilli cheese bites
6 x chicken nuggets
8 x onion rings

I can't work out whether Burger King can't do maths, or they assume that their customers cant... :-/

Anyway, don't fall for their incompetence/sneakiness, and stick with option 1! :money:

Comments

  • discat11
    discat11 Posts: 527 Forumite
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    It's 'idiot tax' in action.
    You see it in Supermarkets all the time - walkers crisps were buy 2 (6 packs) for £2, and on the same shelf -12 packs were £2.50.
    I watched for a few moments and saw a few people pick up the 12's out of habit I'd guess to be fair.
  • esuhl
    esuhl Posts: 9,409 Forumite
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    discat11 wrote: »
    It's 'idiot tax' in action.
    You see it in Supermarkets all the time - walkers crisps were buy 2 (6 packs) for £2, and on the same shelf -12 packs were £2.50.
    I watched for a few moments and saw a few people pick up the 12's out of habit I'd guess to be fair.

    I can almost understand it in supermarkets, where a "special offer" discounts smaller packs and not larger ones.

    But in Burger King food is "packaged" to order. It makes no sense at all!
  • nyermen
    nyermen Posts: 1,093 Forumite
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    I sometimes think of it as "people in a hurry tax" (or possibly simply a trust that bigger is cheaper by weight/unit).

    Supermarkets are huge on this - there was a poor young lady (possibly student) who was very upset that her money left this month barely allowed her to buy some onions and a few other simple things. She had picked up one of those string bag of three onions (£1.42 a kilo). She was over the moon when I pointed out that if she bagged up three loose ones they're only 75p a kilo (ie. half price equivalent). This is normally the case in sainsburys I've noticed (albeit peppers are one thing that are cheaper in a bag of three).
    Peter

    Debt free - finally finished paying off £20k + Interest.
  • Nick_C
    Nick_C Posts: 7,455 Forumite
    Name Dropper First Anniversary First Post Home Insurance Hacker!
    And yet people still pretend that our modern education system is working.
  • p00hsticks
    p00hsticks Posts: 12,796 Forumite
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    Nick_C wrote: »
    And yet people still pretend that our modern education system is working.


    It's always been like that though - I worked on a supermarket checkout over forty years ago (when you had to push individual keys and turn a handle to register an item in the till) and still remember the pain of having to key in 12 1/2 p (three button presses) forty eight times for two trays of dog food cans on special offer because the woman buying them did not trust my multiplication skills and was incapable of working it out the total per tray herself.
  • Carrot007
    Carrot007 Posts: 4,534 Forumite
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    p00hsticks wrote: »
    still remember the pain of having to key in 12 1/2 p (three button presses) forty eight times for two trays of dog food cans on special offer because the woman buying them did not trust my multiplication skills and was incapable of working it out the total per tray herself.


    And she was not banned from the shop why?


    I am however saddened when I offer random change to the assitant so they can give me say a pound change rather than loads of coins and they just look confused.
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