We'd like to remind Forumites to please avoid political debate on the Forum. This is to keep it a safe and useful space for MoneySaving discussions. Threads that are - or become - political in nature may be removed in line with the Forum’s rules. Thank you for your understanding.

MSE News: Tesco to scrap its Brand Guarantee scheme

Options
Tesco is scrapping its Brand Guarantee promise next month as it claims many customers are not benefitting from it...
Read the full story:
'Tesco to scrap its Brand Guarantee scheme'
OfficialStamp.gif
Click reply below to discuss. If you haven’t already, join the forum to reply.
Read the latest MSE News
Flag up a news story: news@moneysavingexpert.com
Get the Free Martin's Money Tips E-mail
«1

Comments

  • VT82
    VT82 Posts: 1,079 Forumite
    Name Dropper First Anniversary First Post Combo Breaker
    Options
    So long. I sincerely doubt you'll be missed.
  • jackieblack
    jackieblack Posts: 10,320 Forumite
    First Post Name Dropper Photogenic First Anniversary
    edited 25 June 2018 at 12:30PM
    Options
    "The store has confirmed it will end the scheme on 16 July due to it being used by fewer than one in eight customers.

    If you buy 10 or more products, the Brand Guarantee scheme gives you an instant refund if the branded items in your basket or trolley, are cheaper at Asda, Morrisons or Sainsbury's."


    How is it "not being used" if it's a process that happens automatically, if applicable...?
    2.22kWp Solar PV system installed Oct 2010, Fronius IG20 Inverter, south facing (-5 deg), 30 degree pitch, no shading
    Everything will be alright in the end so, if it’s not yet alright, it means it’s not yet the end
    MFW #4 OPs (offset): 2018 £866.89, 2019 £1322.33, 2020 £1337.07,
    2021 £1250.00, 2022 £1500.00, 2023 £1500
    Target for 2024 (offset) = £1200, YTD £575
    Quidquid Latine dictum sit altum videtur
  • RikM
    RikM Posts: 811 Forumite
    First Anniversary First Post
    Options
    The slogan was a little confusing... It implied that Tesco was going to charge more than anywhere else: "never pay more for your branded shop" :)
  • minislim
    minislim Posts: 357 Forumite
    First Anniversary Combo Breaker First Post
    Options
    i don't bother with Tesco's any longer.
    their sneaky tactics over the past few years and now their blatant price fixing on their fuel have driven me away for good.

    they should change their motto to "every little off you helps our profits"
  • ChrisK....._3
    Options
    AISLE END THAT Tesco is ditching its brand guarantee to invest in lower everyday prices
    The UK's biggest supermarket claims that just one out of eight transactions receive a refund through the brand match scheme

    https://www.thesun.co.uk/money/6617430/tesco-end-brand-guarantee-supermarket-prices/
    If I ruled the world.......
  • [Deleted User]
    [Deleted User] Posts: 1,655 Forumite
    Name Dropper First Post First Anniversary Combo Breaker
    Options
    Now they can put up prices of branded goods above that of their competitors.
    And no more payouts to Tesco's customers.
  • ChrisK....._3
    Options
    Exactly what I'm thinking - We use it alllllllllll the time and the price match is applied to every single person who buys 10+ items so there is no way Tesco can claim nobody is using it because 100000s of people 'use it' every single day - It's just an excuse because they have decided it's financially nonviable and thats what they should have said instead of this garbage - Claiming their customers are not benefiting from it
    "The store has confirmed it will end the scheme on 16 July due to it being used by fewer than one in eight customers.

    If you buy 10 or more products, the Brand Guarantee scheme gives you an instant refund if the branded items in your basket or trolley, are cheaper at Asda, Morrisons or Sainsbury's."


    How is it "not being used" if it's a process that happens automatically, if applicable...?
    If I ruled the world.......
  • pumpkin89
    pumpkin89 Posts: 650 Forumite
    First Anniversary First Post Name Dropper
    Options
    What they mean is that fewer than one in eight eligible transactions actually generates a refund. So for most people it won't make a difference. This is always the case with price match schemes because, generally, people switch brands depending what's on offer and/or wait to stock up when their favourite is on offer.
  • mjm3346
    mjm3346 Posts: 46,989 Forumite
    First Anniversary Name Dropper Photogenic First Post
    Options
    For most people it will make no difference but about 12% of people will end up paying more for their shop - but that just assumes Tesco will not take advantage of scrapping the scheme and now they no longer have the brand match it will not cost them to charge more than their rivals so 100% of people could end up paying more.
  • SonOfPearl
    SonOfPearl Posts: 391 Forumite
    First Post Name Dropper Photogenic First Anniversary
    edited 26 June 2018 at 12:26AM
    Options
    "The store has confirmed it will end the scheme on 16 July due to it being used by fewer than one in eight customers.

    If you buy 10 or more products, the Brand Guarantee scheme gives you an instant refund if the branded items in your basket or trolley, are cheaper at Asda, Morrisons or Sainsbury's."


    How is it "not being used" if it's a process that happens automatically, if applicable...?

    That's exactly what I want to know. I guess it means that only 1 in 8 shopping trips at Tesco qualify for an automatic refund.
This discussion has been closed.
Meet your Ambassadors

Categories

  • All Categories
  • 344.3K Banking & Borrowing
  • 250.5K Reduce Debt & Boost Income
  • 450.2K Spending & Discounts
  • 236.4K Work, Benefits & Business
  • 609.9K Mortgages, Homes & Bills
  • 173.6K Life & Family
  • 249.1K Travel & Transport
  • 1.5M Hobbies & Leisure
  • 15.9K Discuss & Feedback
  • 15.1K Coronavirus Support Boards