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MSE News: Tesco to scrap its Brand Guarantee scheme

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Tesco is scrapping its Brand Guarantee promise next month as it claims many customers are not benefitting from it...
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'Tesco to scrap its Brand Guarantee scheme'
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  • VT82
    VT82 Posts: 1,085 Forumite
    Part of the Furniture 1,000 Posts Name Dropper Combo Breaker
    So long. I sincerely doubt you'll be missed.
  • jackieblack
    jackieblack Posts: 10,492 Forumite
    Part of the Furniture 10,000 Posts Name Dropper Photogenic
    edited 25 June 2018 at 12:30PM
    "The store has confirmed it will end the scheme on 16 July due to it being used by fewer than one in eight customers.

    If you buy 10 or more products, the Brand Guarantee scheme gives you an instant refund if the branded items in your basket or trolley, are cheaper at Asda, Morrisons or Sainsbury's."


    How is it "not being used" if it's a process that happens automatically, if applicable...?
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  • RikM
    RikM Posts: 811 Forumite
    Part of the Furniture 500 Posts
    The slogan was a little confusing... It implied that Tesco was going to charge more than anywhere else: "never pay more for your branded shop" :)
  • minislim
    minislim Posts: 357 Forumite
    Part of the Furniture 100 Posts Combo Breaker
    i don't bother with Tesco's any longer.
    their sneaky tactics over the past few years and now their blatant price fixing on their fuel have driven me away for good.

    they should change their motto to "every little off you helps our profits"
  • AISLE END THAT Tesco is ditching its brand guarantee to invest in lower everyday prices
    The UK's biggest supermarket claims that just one out of eight transactions receive a refund through the brand match scheme

    https://www.thesun.co.uk/money/6617430/tesco-end-brand-guarantee-supermarket-prices/
    If I ruled the world.......
  • [Deleted User]
    [Deleted User] Posts: 1,655 Forumite
    Part of the Furniture 1,000 Posts Name Dropper Combo Breaker
    Now they can put up prices of branded goods above that of their competitors.
    And no more payouts to Tesco's customers.
  • Exactly what I'm thinking - We use it alllllllllll the time and the price match is applied to every single person who buys 10+ items so there is no way Tesco can claim nobody is using it because 100000s of people 'use it' every single day - It's just an excuse because they have decided it's financially nonviable and thats what they should have said instead of this garbage - Claiming their customers are not benefiting from it
    "The store has confirmed it will end the scheme on 16 July due to it being used by fewer than one in eight customers.

    If you buy 10 or more products, the Brand Guarantee scheme gives you an instant refund if the branded items in your basket or trolley, are cheaper at Asda, Morrisons or Sainsbury's."


    How is it "not being used" if it's a process that happens automatically, if applicable...?
    If I ruled the world.......
  • pumpkin89
    pumpkin89 Posts: 671 Forumite
    Sixth Anniversary 500 Posts Name Dropper
    What they mean is that fewer than one in eight eligible transactions actually generates a refund. So for most people it won't make a difference. This is always the case with price match schemes because, generally, people switch brands depending what's on offer and/or wait to stock up when their favourite is on offer.
  • mjm3346
    mjm3346 Posts: 47,256 Forumite
    Part of the Furniture 10,000 Posts Name Dropper Photogenic
    For most people it will make no difference but about 12% of people will end up paying more for their shop - but that just assumes Tesco will not take advantage of scrapping the scheme and now they no longer have the brand match it will not cost them to charge more than their rivals so 100% of people could end up paying more.
  • SonOfPearl
    SonOfPearl Posts: 439 Forumite
    Part of the Furniture 100 Posts Name Dropper Photogenic
    edited 26 June 2018 at 12:26AM
    "The store has confirmed it will end the scheme on 16 July due to it being used by fewer than one in eight customers.

    If you buy 10 or more products, the Brand Guarantee scheme gives you an instant refund if the branded items in your basket or trolley, are cheaper at Asda, Morrisons or Sainsbury's."


    How is it "not being used" if it's a process that happens automatically, if applicable...?

    That's exactly what I want to know. I guess it means that only 1 in 8 shopping trips at Tesco qualify for an automatic refund.
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