MSE News: Tesco to scrap its Brand Guarantee scheme

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Tesco is scrapping its Brand Guarantee promise next month as it claims many customers are not benefitting from it...
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'Tesco to scrap its Brand Guarantee scheme'

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'Tesco to scrap its Brand Guarantee scheme'

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If you buy 10 or more products, the Brand Guarantee scheme gives you an instant refund if the branded items in your basket or trolley, are cheaper at Asda, Morrisons or Sainsbury's."
How is it "not being used" if it's a process that happens automatically, if applicable...?
their sneaky tactics over the past few years and now their blatant price fixing on their fuel have driven me away for good.
they should change their motto to "every little off you helps our profits"
The UK's biggest supermarket claims that just one out of eight transactions receive a refund through the brand match scheme
https://www.thesun.co.uk/money/6617430/tesco-end-brand-guarantee-supermarket-prices/
And no more payouts to Tesco's customers.
That's exactly what I want to know. I guess it means that only 1 in 8 shopping trips at Tesco qualify for an automatic refund.