MSE News: Tesco to scrap its Brand Guarantee scheme

Former_MSE_Megan_F

Tesco is scrapping its Brand Guarantee promise next month as it claims many customers are not benefitting from it...

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'Tesco to scrap its Brand Guarantee scheme'

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VT82

So long. I sincerely doubt you'll be missed.

jackieblack

"The store has confirmed it will end the scheme on 16 July due to it being used by fewer than one in eight customers.

If you buy 10 or more products, the Brand Guarantee scheme gives you an instant refund if the branded items in your basket or trolley, are cheaper at Asda, Morrisons or Sainsbury's."


How is it "not being used" if it's a process that happens automatically, if applicable...?

RikM

The slogan was a little confusing... It implied that Tesco was going to charge more than anywhere else: "never pay more for your branded shop"

minislim

i don't bother with Tesco's any longer.
their sneaky tactics over the past few years and now their blatant price fixing on their fuel have driven me away for good.

they should change their motto to "every little off you helps our profits"

ChrisK....._3

AISLE END THAT Tesco is ditching its brand guarantee to invest in lower everyday prices
The UK's biggest supermarket claims that just one out of eight transactions receive a refund through the brand match scheme

https://www.thesun.co.uk/money/6617430/tesco-end-brand-guarantee-supermarket-prices/

[Deleted User]

Now they can put up prices of branded goods above that of their competitors.
And no more payouts to Tesco's customers.

ChrisK....._3

Exactly what I'm thinking - We use it alllllllllll the time and the price match is applied to every single person who buys 10+ items so there is no way Tesco can claim nobody is using it because 100000s of people 'use it' every single day - It's just an excuse because they have decided it's financially nonviable and thats what they should have said instead of this garbage - Claiming their customers are not benefiting from it

jackieblack wrote: »

"The store has confirmed it will end the scheme on 16 July due to it being used by fewer than one in eight customers.

If you buy 10 or more products, the Brand Guarantee scheme gives you an instant refund if the branded items in your basket or trolley, are cheaper at Asda, Morrisons or Sainsbury's."


How is it "not being used" if it's a process that happens automatically, if applicable...?

pumpkin89

What they mean is that fewer than one in eight eligible transactions actually generates a refund. So for most people it won't make a difference. This is always the case with price match schemes because, generally, people switch brands depending what's on offer and/or wait to stock up when their favourite is on offer.

mjm3346

For most people it will make no difference but about 12% of people will end up paying more for their shop - but that just assumes Tesco will not take advantage of scrapping the scheme and now they no longer have the brand match it will not cost them to charge more than their rivals so 100% of people could end up paying more.

SonOfPearl

jackieblack wrote: »

"The store has confirmed it will end the scheme on 16 July due to it being used by fewer than one in eight customers.

If you buy 10 or more products, the Brand Guarantee scheme gives you an instant refund if the branded items in your basket or trolley, are cheaper at Asda, Morrisons or Sainsbury's."


How is it "not being used" if it's a process that happens automatically, if applicable...?

That's exactly what I want to know. I guess it means that only 1 in 8 shopping trips at Tesco qualify for an automatic refund.