Blackcurrant cheesecake shortage.

grumpyoldwoman

Where have all the blackcurrant cheesecakes gone? They used to be widely available in supermarkets but for the last year or so they have become more and more difficult to find. I used to buy Sainsburys large frozen ones quite regularly but they're non-existent now. Small ones in the chilled section are still available in various shops but some I bought from Aldi the other day had just one blackcurrant in the sauce on each cheesecake.

I know Ribena are responsible for using up 90% of British blackcurrants and I suppose jam manufacturers use a lot too, but why can't I find blackcurrant cheesecakes anywhere, have they gone out of fashion or is there a blackcurrant shortage?

PasturesNew

I'm guessing it's the curse of the ever-changing products we're increasingly suffering from these days. Products get changed/discontinued and regionally targetted as they all fight to keep up with the current trends while keeping an eye on stock turnover/profitability.

You have one slot in the freezer - put blackcurrant there and it sells, but only makes you £5/hour ... put kiwi fruit in there (trendier) and it makes £6/hour ... a 20% increase in turnover. As kiwi fruit popularity wanes, keep up with the "current flavour of the month" .... to maintain/increase that £6/hour.

Waitrose, if you're near one, does one at £1.99. https://www.waitrose.com/ecom/products/essential-waitrose-frozen-blackcurrant-cream-cheesecake/622162-88253-88254

Callie22

I am sure I read somewhere that last year was not a good year for blackcurrants. If that was the case then I'd imagine that's why you can't really find the cheesecakes now - I'd guess that with Ribena using most of the commercially grown ones there weren't sufficient 'leftovers' to be sold on and frozen or made into puddings.

grumpyoldwoman

PasturesNew wrote: »

Waitrose, if you're near one, does one at £1.99. https://www.waitrose.com/ecom/products/essential-waitrose-frozen-blackcurrant-cream-cheesecake/622162-88253-88254

:T Thanks for the link PasturesNew. I do have a Waitrose quiet near me so made a special trip yesterday and they had quite a few in their freezer. I just bought one to try but it looked delicious.

Money_maker

Feedback on it, grumpyoldwoman would be good, thanks.

PasturesNew

grumpyoldwoman wrote: »

:T Thanks for the link PasturesNew. I do have a Waitrose quiet near me so made a special trip yesterday and they had quite a few in their freezer. I just bought one to try but it looked delicious.

You'll love it ..... and pop back ... and they'll be out of stock

VfM4meplse

PasturesNew wrote: »

You'll love it ..... and pop back ... and they'll be out of stock

It does look good.

The marketing makes me laugh, cheesecake has been elevated to "essential" status

grumpyoldwoman

You're right about it being out of stock next time I go to buy one, that seems to happen with everything I like. :rotfl: We'll be having it today so I'll let you know what it's like.

Waitrose Essentials range is like Sainsburys Basic range and I've always found them to be very good if less fancy than more expensive ones.

fatbelly

VfM4meplse wrote: »

It does look good.

The marketing makes me laugh, cheesecake has been elevated to "essential" status

You can also get Waitrose essential frozen mandarin & cream cheesecake

VfM4meplse

fatbelly wrote: »

You can also get Waitrose essential frozen mandarin & cream cheesecake

Equally necessary as a life-sustaining force

grumpyoldwoman

Just to let you know, the cheesecake was delicious. Not as many blackcurrants on the top as in the picture on the box but things never look the same as they do on the packaging do they? I will definitely be buying this again, providing they haven't gone out of stock that is.